The term “swag” is used by different companies for promotional items that are utilized for brand-boosting and advertisements. The products are given to the workers of the company, its clients, and steady consumers to increase reliability for the company, increase client engagement, and raise brand recognition. Furthermore, it also elevates sales and marketing of the brand. Fitness apparatuses, bottles and containers, eco-friendly merchandise, apparel, and employee swag kits are some coarse illustrations of corporate swag businesses.
However, the novel coronavirus of 2020-21 has altered the inclination toward these products by changing the whole game. The virus causes mild to moderate illness with dry cough, fever, and lethargy. The likelihood of the virus can decrease by the maintenance of proper sanitation and hygienic conditions which require various sanitary products. These gifts could be custom-made masks, sanitizers, soaps, or napkins. These hygienic products can be given to the clients and workers which can act as a savior for them. Along with these, employers also give flowers, books, games, and snack boxes, and kid’s kits to their employees to please their lives during leisure.
In addition to this, YouTube Merch can play a vital role in businesses during the COVID-19 pandemic during 2021. Merch admits suitable channels to exhibit their functional branded commodities through the platform of YouTube. Secondly, economical white elephant gifts can be given to the employees during festive occasions or daily routines. They are impractical yet delightful presents whose idea originated by a king of Thailand who gave the scarce albino elephants to the suites. Another trending corporate swag idea is Quarantine Gift Baskets. They serve for the amusement of people in quarantine and also promote staying at homes. These hampers contain family-oriented fun-filled activities, board games such as chess, checkers, and, catans. Corporate swag customarily is a beneficial opportunity to enhance the merchant’s repute and almost 74% of HR professionals claim that profitable recruit is highly dependent on the company’s repute which in turn relies on company swag. Thus, employers should drive for the progression of corporate swags for their firms.
The global Covid-19 has raised major health disparities in almost every sector, and the frontline health workers are the victims of the virus the most. According to researches, 2020-21 has been the most stressful years in history which not only caused respiratory tract infections but also proliferated mental health problems. As a result, many businesses, educational services, and recreational facilities have been completely or partially shut to decrease the spread of the disease. Consequently, people are inclined more towards sanitation, and cleanliness than before. Because of alterations in the business markets, the whole persona of the corporate swag businesses has also been changed. Human activities including the corporate swags are directed to return the pre-pandemic situation so that they could lead a safer and usual life. The spread of the disease started in early 2020 when most of the employers did not discern the swag trends. Now in 2021, employers utilize swag ideas that can be beneficial in the pandemic plight during self-isolation, quarantine, and social distancing that helps in battling with the virus and brings out mental peace. Following are some trending corporate swag ideas to watch in 2021:
- Flowers and perfumes:
Flowers and perfumes are vintage fashion to spread devotion and procure inner peace. Flowers also help in staying associated with nature and boost mental health.
- Hygiene kits:
Hygiene kits have gained massive popularity and importance during the pandemic. Many employers including health care professionals are providing hygiene kits to their customers and workers which include basic health care commodities. The kits include sanitizers, masks, soaps, and disinfectant solutions for sanitation conditions.
- YouTube Merch:
Due to a lower tendency towards physical markets, many businesses are gaining popularity through digital platforms. YouTube merch is also one of it. Channels showcase the products of their brand to sell and promote these products. Companies can also provide their workers with branded merchandise to sell through YouTube such as hoodies, mugs, and t-shirts. Also, many companies are collaborating with YouTube channels for promotional purposes.
- White Elephant Gifts:
White elephant gifts are some amusing impractical gifts given to co-workers, friends, or family members. A cookbook, sandwich or panini maker, ramen, nuts bowl, books, coffee beans, and baking utensils are some trendy gifts added in the white elephant category. All these everyday items somehow reduce the quarantine stress for the employees and the clients.
- Quarantine gift basket:
The dreadful situation of the pandemic demands people to maintain social distancing, quarantining, and staying at homes. Due to this, quarantine gift baskets have gained massive importance in the business swag. The baskets are specifically designed to have contents that promote safety, hygiene, pleasure, and relaxation during the quarantine. Employers can add various snacks and gourmet foods in the baskets to make it more tempting. Furthermore, assorted board games such as ludo and chess can be added to the basket.
- Herbs and Medicines:
The major intent of all individuals and employers globally is to relieve the health statuses of people. Due to this reason, many employers give certain herbs, immunity boosters, vitamins, and plants like broccoli, mint, ginger, and thyme which are found to be effective.
- Fitness trackers
Fitness trackers help in weight loss by setting boundaries, motivation, and goals. Also, companies provide meditation practices through online meditation programs and applications. This collectively increases mindfulness, wholesome lifestyle, and innate immunity.