We all need a little inspiration from time to time — especially when it comes to digital marketing. There are many businesses out there that think they’re on the right track, but in truth, they’ve completely derailed.
That’s why it helps to see what experts have to say on certain subjects. At Strawberry Forge, digital marketing is what we do best. Here are some of the quotes that resonate deep within our industry and keep our wheels turning.
“Marketing is no longer about the stuff that you make, but about the stories you tell” – Seth Godin
Seth Godin is a multi-talented individual in the world of business and marketing. And it’s no wonder he’s in the American Marketing Association’s Hall of Fame. His book, “Permission Marketing: Turning Strangers Into Friends and Friends Into Customers” is widely considered to be one of the greatest books written on marketing.
This quote means that businesses need to focus on creating narratives and telling stories, rather than simply promoting their products or services.
In the digital age, people are inundated with content and advertising, so businesses need to find ways to stand out and capture attention. Telling stories is one way to do this, as it gets people emotionally involved in a piece of content. It doesn’t feel like selling; it feels like a conversation (that then leads to a sale further down the line).
“It’s much easier to double your business by doubling your conversion rate than by doubling your traffic” – Jeff Eisenberg
Jeff Eisenberg is a marketing optimization expert and 2x New York Times best selling author. Alongside his brother, their business specialises in storytelling to move customers through the buyer’s journey.
His quote above is all about making use of the web traffic you already have as opposed to simply growing a bigger audience. CRO (Conversion Rate Optimisation) turns traffic into leads by reviewing how users actually navigate across your site.
It’s also one of Strawberry Forge’s specialties, so take a look and see if CRO is the right fit for your website.
“Digital marketing without data is like driving with your eyes closed” – Data & Marketing Association
The DMA is the trade organisation for marketers across the world, and you’ll find a lot of information about the value of data on their country-specific websites.
This quote puts emphasis on the importance of strong data. We often speak to businesses during our content workshops who can only vaguely hint at their current online performance. If no one is keeping an eye on how well their site, social media channels and other marketing materials are performing, then there’s no baseline to work from. In other words, you don’t know what works and what doesn’t.
As part of our methods, we track the success of content via Google Analytics, HubSpot and SEMRush among other tools. This allows us to chart the success of marketing efforts, and gives us the information we need to change tactics if needed. It also provides reassurance when we’re hitting the right notes.
“Why Work With Lemons When You Can Work With Strawberry Forge?” – Strawberry Forge
Is there any other quote more suited to shaping your marketing? This has been our mantra from day one. There are hundreds of digital marketing companies out there who promise their clients the world but very rarely deliver.
Most of our clients came to us because they were sick of having a sour taste left in their mouths. Many had worked with “leading” agencies who pretty much sold them lemonade at champagne prices.
Strawberry Forge is different. We’re honest and realistic, meaning we’ll be upfront about how well we think your digital marketing efforts will go. But remember, the journey of a thousand miles starts with a single step and the only way to get results from marketing is by actually doing some marketing. The more consistent effort that goes in, the better results you’ll see as time goes on.
So, are you ready to revamp your digital marketing efforts? Get in touch with us today for a free consultation session.