With the continuous shift to digitization, a lot of people will start their search for legal services online before they ask for referrals from people they know. So, as a personal injury attorney, you must have a plan to attract these possible clients online. Nifty Marketing has different ways to help your firm generate leads online. To increase the leads that come in through the website of your personal injury firm, below are tips you should consider:
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Build a Website Prioritizing User Experience
No matter the size of your law firm, having a professionally-designed and user-friendly website can help it stand out from the crowd. Indeed, people won’t engage with a site that has an unappealing layout or content. Keep in mind that user experience is key to acquiring new clients and maintaining a positive online reputation. For instance, if somebody visits your site and it is outdated and does not load quickly, this visitor will instantly leave your site and look for what they need elsewhere.
Invest in SEO Services
Search engine optimization or SEO is a long-term marketing strategy and takes at least six months to produce results. But this strategy can effectively increase the quantity and leads that come in through your site.
Establish a Solid Content Marketing Plan
Google’s Helpful Content Updates show its focus on the importance of high-quality content. Also, the search engine giant is emphasizing experience, expertise, authoritativeness, and trustworthiness or EEAT. Producing consistently high-quality content improves your online visibility and overall search result rankings. Content is an important part of your SEO strategy, so you must invest time in it. In addition, a solid content marketing plan helps your firm establish itself as a thought leader and a valuable source for clients.
Consider PPC Advertising
Pay-per-click or PPC advertising allows for instant changes to happen. You can initiate a campaign and have it running that same day. Using PPC and SEO can be quite effective in generating leads for your site. Your website can appear on the first page of search results with the ads and in the organic section. Also, as your SEO efforts are ramping up, PPC can offer a good start to boost your leads online. PPC advertising lets you target specific audiences. For instance, if your personal injury firm serves a certain city in New Jersey, have your PPC ads target this area or certain towns within this city. This lets you generate more online leads that are usually more qualified.
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