New Year’s is filled with parties, cheer, resolutions, and reflection. It is also when people hit the markets to buy things for their gatherings and the upcoming year. This gives you an opportunity to hold special New Year’s Sales for your customers. But these are only effective if your customers know about them, and thanks to email marketing, you can do so effectively.
Build In A Call To Action
Emails have a better engagement and chance of success when there is a call to action. How can you do that for your New Year’s Sale? By adding an interactable button at the end which takes your customers to your online store. They will be able to begin shopping immediately and minimize the risk of them ignoring the email. Most email marketing platforms, such as PosterMyWall, allow users to create such a call to action in their emails, so you should be able to do so fairly easily.
Show, Don’t Tell
Instead of just mentioning your sale and the discount percentage, make an extra effort and show some of the items being offered in your email. Make a small catalog showcasing the items on which you would be running a sale. You may mention their base prices alongside their new discounted prices in this email. This will show how much of a difference the sale has made and how much they will save, which in turn will make them purchase your goods.
Many people use the opportunity of the New Year to make resolutions and set goals they want to achieve during the year. Using this angle, promote your products which can help your customers achieve these goals. Most people make goals to lose weight and such, while others want to learn a new instrument or a language. This depends on what you offer but think of how your products can be a solution and how you can use that here. You may use PosterMyWall’s email templates to make matters easier for you in terms of designing and such.
In the example below, a gym equipment store offers a discount on different machines, weights and such targeting people who make resolutions to get fit. The designer has also included a call to action button in the email, as previously discussed, so people who may want to purchase some equipment, can do so with ease.
The New Year is a time of celebration, hope, and new beginnings. Many people are turning a new leaf in their lives and making purchases accordingly. By offering a sale, you help them out by allowing them to save their money, which can only be successful if you promote effectively. Email marketing is an excellent way to do so by targeting past and existing customers. These have a much higher chance of taking you up on your offer and purchasing your goods. You may not reach out to new customers but by ensuring that the people you target will purchase your product, you achieve greater effectiveness compared to reaching a plethora of people.