Did you know that 70% of internet users prefer learning about products through digital content rather than traditional advertisements?
Thanks to digital marketing, businesses can now reach a global audience. There are several digital marketing strategies that entrepreneurs can use to grow their businesses. However, they won’t deliver the intended results if the right combination of goal and strategy is not picked, that takes the assistance of pre-vetted marketing experts.
The goals you want to achieve should determine the marketing strategy you pick. The following are some common goals for businesses and how they should determine your choice of a digital marketing strategy.
Traffic is a valuable key performance indicator for any business. One of the easiest methods to boost traffic to your website or social media profile is to use websites like SocialWick to help manipulate search engine algorithms to your favor.
However, it is only as useful as the action it inspires. The priority for business owners should be to attract high-quality traffic as it will result in more leads and ultimately more sales.
The most reliable tools for boosting traffic are Pay Per Click (PPC) advertisements and Search Engine Optimization (SEO).
PPC can enable you to generate high-quality leads in a short period. You can also be able to access consumers at the very time they are willing to make a purchase.
On the other hand, SEO is a long-term approach to boosting traffic. It may take six to nine to realize tangible results.
However, an effective SEO campaign will result in high rankings on Search Engine Results Pages (SERPS) organically.
Although SEO is a cheap method of increasing traffic, it requires a certain level of expertise. It is better to hire a digital marketing company if you do not have an in house SEO expert.
Increasing Brand Awareness
How well-known is your brand? Brand power is an influencing factor when it comes to consumer choices. In some industries, consumers will only purchase from reputable brands as they offer a sense of assured quality.
Display advertising is one of the best marketing techniques for boosting brand awareness.
By using display marketing, you will be able to target as many people as possible within a specific demographic. This can breed familiarity and trust with your brand.
Social media marketing and content marketing are also tools that can be used to boost brand awareness. If utilized well, they can form a stable platform for growing your customer base.
If customers do not know that your product exists or how it could help them, they definitely won’t be looking for you.
For businesses with relatively new concepts, the primary goal should be creating awareness for the solution your product offers.
Social media marketing and content marketing are effective channels for educating potential customers.
The type of content you use should have a subtle message that can be easily shareable. If you’re lucky, it will go viral and create immense awareness.
Driving up sales volumes is the primary goal for all businesses. With over 1.66 billion online shoppers worldwide, online marketing strategies can be useful in boosting sales.
Email marketing is an excellent method for generating sales and has a high ROI.
You can set up an email marketing campaign for your warm leads and emails collected from subscriptions. Alternatively, you can run a cold email marketing campaign.
For email marketing to be effective, you have to find a way of continually adding to your email list. Here are some ideas:
- Ask website visitors to subscribe for your newsletters
- Create pdf content that your audience may love and send it to them for free via email
- Conduct surveys on your website and request participants to enter their email for results to be sent directly into their inbox
- SEO and PPC are useful tools for attracting traffic to your website so that you can solicit emails from page visitors.
Finances and Team Skills
Besides your business goals, your budget will also influence the strategy you settle on.
Strategies such as PPC advertising and social media marketing can result in an immediate increase in traffic and lead generation. However, they can also be quite expensive.
To reduce costs, you can also leverage the skills within your business.
A company with creatives and copywriters can start with email marketing and content marketing. As the marketing budget increases, other strategies can also be incorporated.
If the marketing budget is minimal, you can forgo outbound marketing and focus on inbound marketing. However, before you decide make sure you compare the potential ROI of both.
Know Your Customers to Get the Most out of Your Digital Marketing Strategies
However effective a marketing strategy may be in general, it is of no use if it does not help you reach your customers. Identify the channels that can give you the most access to your intended audience.
It is important to understand the demographics and preferences of your ideal clients.
If you are targeting millennials, your primary focus should be social media marketing. The more you understand your audience, the easier it will be for you to reach them.
Benefits of Digital Marketing
Online marketing is an affordable yet effective tool that can benefit businesses in the following ways:
Platforms such as company websites and blogs can give you access to the global market
With digital marketing, companies can reach the right customers at a relatively lower cost than traditional marketing methods. Clients seeking umbraco gold partners to deliver quality services and leverage the full potential of the CMS is for their web projects.
Thanks to data analytics, companies can track and measure the results of each strategy
Companies can create ads targeted to a specific market
Through social media interaction and website personalization, brand loyalty can be boosted significantly
The conversion rate of digital marketing strategies is considerably higher as it only takes customers a few clicks to make a purchase
The good thing about digital marketing is that you do not have to do everything all at once to realize results.
Getting the Most Out of Your Marketing Campaign
For your business to reach its full potential, it is vital that you incorporate digital marketing strategies to your marketing plan. To get the best results, start with two or three online marketing tools.