Video marketing is the need of the hour. Adding video to your content marketing repertoire can promote brand awareness, increase engagement, and drive sales. Businesses have seen incremental growth thanks to video marketing in the last few years, but the trend is only getting started.

Studies suggest that videos will dominate about 80% of the internet traffic in 2022. Hence, missing out on video is not an option, especially for small businesses.

What is Video Marketing?

Video marketing is using video content to market a product or service. It is an effective way to increase website visits, drive sales, and raise brand awareness.

How will Video Marketing benefit small businesses in 2022?

Video marketing is more effective than traditional advertising, yet small businesses are often skeptical of it because of the cost of creating video content. However, they do not know that online video editors cost no money and can deliver the same quality of videos as their paid counterparts.

You can use them to create engaging videos, which offer a more interactive experience than texts and images. Here are some of the other benefits of video marketing for small brands:

• Capitalize while cutting cost
• Generate a higher ROI
• Boost lead generation
• Improve SEO
• Increase engagement
• Build relationships with customers
• Boost email click-through
• Track consumer behavior

1.     Capitalize while cutting cost

Small businesses often ignore video marketing because they assume it costs more. The truth, however, is that video marketing is highly flexible. You can make a video using a smartphone with a decent camera and market it to your audience. You can also use an online video editor to enhance the video before making it live.

2.     Generate a higher ROI

Video content is the new cool in communication. Most people prefer watching videos rather than reading lengthy articles. Smartphone users engage with video content more than other types of content online. This insight can generate a promising return on investment (ROI) if you market your videos right.

3.     Boost lead generation

Video content is the most loved content in the digital world. The addition of video content to your marketing strategy can boost conversion exponentially.

An online video creator can easily create a professional product video. A good product video covers the most delicate details of a product. Showing the little details to customers helps gain their trust. According to studies, about 90% of customers claim that videos influence their purchase of products.

4.     Improve SEO

Videos on websites or channels can help a brand rank higher in searches. Video content can be optimized to rank better. Here are some SEO tips to optimize video content for different platforms:

• YouTube: The title should be relevant and straightforward. Using more keywords without stuffing while writing a description helps in better ranking. Also, add links to the website in the description part and use a catchy thumbnail.
• Instagram: Add apt hashtags to every post. Write an informative caption by breaking a long paragraph into several short sections. You can add tags too.
• Twitter: Small videos of 15 seconds are more engaging. Add videos relevant to the ongoing Twitter trends and use hashtags.
• Website: Highlight keywords and keyword phrases. Use bold, underline, headline tags, and other labels to emphasize texts. It would help if you also used Metadata and CTA.

5.     Increase engagement

Videos on your website are more likely to get clicks than other types of content. Small businesses can use this insight to convey their brand message engagingly.

Many big brands do so effectively on social media. Creating and posting videos regularly on social media is easy and cost-free, making it invaluable for your content strategy. Small businesses can improve brand awareness by posting videos on social media.

6.     Build relationships with customers

Every brand in the digital world is racing to win the customer. Small brands should join in and use the power of video marketing to win over an audience. They can tell your unique brand story to connect with their audiences emotionally. With videos, brands can convey a powerful story and stand out from the rest.

Videos can also be used to educate customers and build trust. Using an online video editor, you can add stunning visuals and statistics to an educational video.

7.     Boost email click-through

Including a thumbnail from a video in the body of the email can drive new viewers to a company’s website. It is affordable and easy to connect with people through inboxes.

Choosing a catchy thumbnail from the marketing video is critical, though. You can take a few pictures separately for a thumbnail or use an online video editor to edit a snapshot for the right look.

8.     Track consumer behavior

Video analysis techniques are improving every day. You can use simple tools to analyze the metrics. It is easy to know how the audience engages with video content. The number of clicks, watch duration, shares, demographics, and more can be analyzed using analysis tools offered for free by many platforms.

• Google Analytics can be used to analyze the success of a marketing
• YouTube provides a similar feature to know about the viewers, demographics, and clicks.
• Instagram offers a feature for business profiles to analyze the performance of posts.

Conclusion

Companies using video content are generating higher revenue by drawing more traffic. It is a myth that video marketing equals high cost. Today, small businesses can create video content using smartphones and stand out in the digital world.

More users will join the digital space in the future, and video marketing is the tool that can help brands connect with them emotionally. Small brands should not miss out on this opportunity of a lifetime.