The iGaming industry is growing rapidly, with online casinos being created every day. This makes the whole competition more complex and hardcore. Casino operators always try to find new ways and techniques that can help them get ahead of the competition.
The gambling industry is very fragile when it comes to online promotions. Search engines can quickly penalize and limit gambling websites. However, SEO optimization still remains the most efficient way of getting new traffic and potential players. So, if you dedicate enough attention and resources to SEO optimization, you can get top results from it. Here we’ve gathered the best tips that can help you on your journey.
How To Improve Your iGaming SEO Optimization
1. Be Available on Multiple Devices
Technologies have come a long way. It was nearly impossible to imagine that information and casinos could be available on multiple screens and devices, but now it’s a reality. Especially in later years, more than half of players prefer to use mobile. So, when you start an online casino, you have to take into account all the possible devices players can use to visit your platform and optimize it to work correctly on all of them. Your website should work well both on computers and mobile phones or tablets. Additionally, the Google algorithm will rank your website higher if it’s highly optimized for multiple devices.
2. Improve Your User Experience
Your audience has been on the internet for a long time and knows how a good website differs from a bad one. If you present a website with a tacky design, slow loading speed, and endless irritating pop-ups, you may lose the vast majority of your potential players.
Players are picky and will only use websites that provide a good user experience. So, when designing your website, you should always keep the interests and needs of your players in mind.
3. Perform a Keyword Research
Finding just relevant and somewhat okay keywords is not enough when it comes to the iGaming industry. Your keywords should be precise and relevant to different search terms and phrases. Additionally, the popularity of some keywords can change drastically over a year, so you have to pay extra attention to their level of competitiveness.
It’s always a good idea to perform proper keyword research to find keywords that are more suitable and long-term than others. Also, it’s better to find niche-specific longtail keywords that can perform better in the long run.
4. Optimize Your Metadata
Metadata is a way to directly communicate with search engines. You have to keep a closer eye on your metadata.
Here are some things you should consider:
- Title tags – create unique article names that include your keywords; make them up to 60 characters.
- Optimize your images with meta tags.
- Write descriptions that convert the general idea of your posts. They should be under 160 characters so they can be seen from all the devices.
You can create the most excellent website with the best offers and still fail if your platform is not SEO optimized. This is also relevant to the gambling industry. If you want to succeed, you need to get a lot of traffic and potential players to your platform. However, it’s nearly impossible to do if your website isn’t showing on the first page of search results. Fortunately, you’ll get unexpectedly good results if you implement our tips in your SEO strategy.