Search engine optimisation is an essential aspect of a website that many people don’t know much about. Search engines, such as Google or Bing, look into different aspects of your site to determine if they should list it in their search results and how high up on the page you will show up. There are a lot of factors involved, which means there are a lot of opportunities to work on improving your ranking.
With search engines constantly changing what rankings mean and how to make them happen, it’s no wonder small businesses feel like they don’t have time for this process. In reality, however, SEO can be easy enough for any company with a solid plan and the right direction. Consider these crucial tips when looking into optimising your site in a way that will help your readership.
Have a hardworking website
The basis for search engine optimisation has a properly formatted and well-written site to begin with. It sounds backwards, but putting the time and effort into developing a clean site from the start can save you many hours of headache down the road trying to fix it.
Even if you have some mistakes early on, do not try to go back and alter or change anything just yet. You want your first post or article about an intricate topic to be as perfect as possible before delving into more complicated SEO projects.
Start with local listings
Small businesses often don’t think about doing this so soon, but finding all of the local listings for your site is a quick and easy way to earn some traffic without too much effort early on. Go to Google Maps ( https://www.google.com/local/add/businessPage ) and fill out the information about your business; this should include categories, hours of operation, description of products or services you offer, etcetera.
Pay attention to details like pictures, hours of operation (especially if you’re open 24/7), and anything else visitors might want to know about before visiting your company in person.
Optimise blog posts
Once you’ve finished any necessary cleanup work required on your leading site after getting started with worldwide SEO, it’s time to start adding content that you can optimise for specific keywords. It means that you’ll want to start writing posts geared toward the most significant problems related to your industry. For example, if you own a clinic in Miami, Florida, it would be helpful to start writing articles about common health problems, things like obesity or heart disease, and give advice on resolving them.
Once you’ve written an article with solid advice and optimised it using keywords within the content itself, it can help to leave some links leading back to your main website at the bottom of the page. You can also add at least one link leading towards your social media profiles (if they exist), such as Facebook or Twitter. Please don’t overdo it on these, though; three is usually a good number without making it look spammy.
Create shareable content
Finally, you want to make sure people can easily share your content on social media sites. Try to keep in mind that they’re most likely not looking at this post in a web browser, so if they copy and paste the link into an email or their account, there’s no guarantee it will show up clearly.
Find out what sharing buttons your company uses (you’ll notice some themes among different blogging platforms, so don’t worry about getting overwhelmed) and watch how many people start re-sharing your posts with friends! It is one of the best ways for SEO to work in the long run.
When other companies see that specific blogs are trending online based on how often they’re shared or liked on common social media sites, they’ll be more inclined to add a link back onto their site to get in on the action.
Optimise images and videos
Whether you’re uploading photos to your blog posts or creating short clips demonstrating how certain products work, optimisation is vital for each of these things when trying to bring in a new readership. Try to use titles and descriptions that go along with what’s in the image, and make sure every aspect of it (usually three tags at most) has some form of keyword included within it.
It will not only help people find your company but also show up in searches across any social media platform where others share it! For example, if you uploaded a picture of yourself using a new iPhone 7, you’d optimise it for “iPhone 7” and “IOS 11.”
Get daily analytics for your blog posts
Once you’ve made sure your pictures are correctly optimised, the next step is to start tracking each blog post’s performance to improve what you’re doing over time. Google Analytics (https://analytics.google.com/) is a great place to start seeing how many people visit your site daily and where they’re coming from geographically—this can be especially telling if you notice that one city has come up multiple times.
Still, the others haven’t been touched once or twice! You can use this information to try out new keywords that might work better with another set of posts rather than continuing to stretch what you’ve already written about.
Adding the analytics for each blog post is relatively simple; all you have to do is find a green box on top of your dashboard labelled “Add new” and click on it! Now, enter either the URL of the blog post itself or the RSS feed for your website (usually displayed prominently at the top of your page). Google Analytics will use this data to show real-time results and over time so that you can easily piece together which strategies are worth keeping and which ones need to be thrown out entirely.
Search engine optimisation (SEO) is one of the best ways for small businesses to get their name out there and show off what they sell without having too much money tied up in advertising. While it can be a bit confusing at first to set up, once you have a firm grasp on these basics, you’ll be able to start building SEO into your overall business strategy.