What is organic traffic?

Check it out how organic traffic can improve your website

Running a business can be hard, especially online. Every establishment became a competitor on the internet. After all, in a search, a customer can find a lot of options to what they are looking for, choosing whatever it’s easier and makes sense to them.

For that and other reasons, a marketing strategy made by a professional or an agency specialized in SEO, a strategic way to your business’ website appears on the first page of Google in search results, it’s important.

This strategy uses organic traffic to work, which means that you don’t pay for your place in a Google search. Check out how this strategy works and how to know if your company has organic traffic on the internet.

Understanding the organic traffic

Organic traffic brings free awareness to your blog or website especially, meaning the visitors come from a Google search results page by using keywords connected to your business or products. The more organic traffic you have, the more authority your business gets.

Besides the authority, organic traffic can bring financial benefits to your business, once you won’t pay to Google Ads for your page to appear in search results. Also, organic traffic brings relevance to your business, once your page is becoming referenced in the market.

Organic traffic also means that people are getting to know your page, so it’s important to keep the website updated according to Google’s terms. It’s important to use good SEO tools (and do a good website’s analysis) for good results. A good SEO job takes time and continuous work to a long term authority and reference in your area.

It is also important to know keywords attached to your products or service, because, through these terms, people will look for your services. Once you know what keywords are attached to your services, you can create contents to your blog or website using them to increase your website and receive authority from Google, besides show your knowledge about the subject.

Types of traffics

Besides the organic traffic, there are other important types of traffic to understand how your visitors find your website.

Paid traffic

Unlike organic traffic, you pay to have your page appear on Google Search Results. This strategy can be done at Google Ads or Facebook Ads, if you want to boost your page or your social media posts.

Direct Traffic

This happens when the customer already knows your website, so they directly type it in the URL navigation browser. Usually, it can be people who bought before, who, for some reason, already have visited your website or someone recommended it to this visitor.

Reference Traffic

The customer visits your page through an article that has a link to your website, like a recommendation (“if you want to know more about the subject, click here”). Usually, this link is placed by a Link Building job, another SEO strategy. However, be careful, if this is not a quality job, you have to check if this link is placed in a good website. If it doesn’t, your website can be punished by Google.

Social traffic

The customer visits your blog or website due to a link attached to a social media post or page. It’s important to keep your social media profiles updated as well as good planning for this tool, because, with the app’s update, customers can check, avail, see the price and pay for the products through social media alone. Some people prefer to buy through a social media post due to the practice that comes along with this method.