If you are optimizing the SEO for your site so long, then you have come across the term thin content. But do you know what exactly thin content is? Well, the questions that can pop up in your mind are whether it is good or bad and how it affects the SEO? The answer is, the thin contents are harmful to your SEO. Lacking the quality and resolving not a single query of the readers, that thin contents can badly ruin the image of a website. Usually, the thin contents fail to relate with the user intent, which makes it affecting the rank in the Search Engine. Publishing thin content to your website can damage the image of your brand and prevent your readers from increasing your conversion. Getting service from SEO Melbourne can help you to prevent your website from facing problems related to Thin Content. Here is what you need to know about it:
What is thin content?
The concept of thin content is slightly difficult to define since it is a much bigger term. Essentially the thin contents offer simply no value to the readers. Here are the few types of thin content pages that readers often encounter on the search engines:
- Content that lacks the necessary depth and usefulness in it
- Pages filled with ads
- Repetitive or copied issues for the contents
- Doorway pages along with too many affiliate pages
- Sparse category pages, tags, or the author pages
How can the thin contents affect your SEO?
The thin contents on your site can come up with various potential issues which can affect the performance of your SEO. Thus adding thin SEO to your content is very likely going to hurt your SEO. Here is how it will affect:
- Prevents from getting backlinks:
Though the backlinks are less powerful now compared to the past days; However, they are still one of the most important components for optimizing the SEO on your site. They are very important in ranking the signals on your site. If you are thinking of earning backlinks, then you have to give your readers the reason to link with you.
Optimizing your content with the catchy title, meta description, and other navigating structures will only help you to earn ranking in the SERPs. However, if it fails to offer value in the content, then your visitor is not going to return to your site. You’ve successfully lost backlinks!
- Leads to keyword cannibalization:
There is a popular misconception about SEO, i.e., if you go for publishing a lot of content that targets the same keywords, then it comes with higher ranking changes in the search result pages. However, the actual scenario is the opposite one. It leads to thin content creating along with keyword cannibalization, which can negatively impact your SEO. Rather rehashing the same topic repeatedly will dilute the trust, and at the same time, it will confuse Google and prevent the traffic from coming to your website.
- Increased bounce rate:
Bounce rate is referred to as the act when a user visits your website, what activities they are performing on your site. If a user clicks on your site and then returns to the search engine without moving to other pages, then it is going to increase the bounce rate of your website. Thus adding thin content to your website is going to discourage your user from traveling to the next page or stay longer on your site. On the other hand, if your page is filled with ads rather than the actual content, then it is going to make the user click the back button. In case if it happens in most of your pages, then you can expect to see a massive decline in organic traffic and page ranking.
When it comes to the optimization of SEO on your site, content quality matters a lot. Hence adding thin content to your website is only going to harm your SEO and ranking. Thus it is important to pay some more focus on adding more value to the content so that you can target very organic traffic and better ranking in your search engine.