Think about a successful website design as if it’s an elixir – a magical combination of themes, templates, colors, fonts, etc. Some elements tell a story about your brand; others make the content look attractive. But modern website design goes beyond being appealing visuals and aesthetics. It affects your website’s ranking on SERP and influences your customers’ experience and behavior. A beautifully designed website can help you attract visitors, generate leads, close deals, engage with existing customers, and so much more. Overall, here are the elements worth paying attention to for having a beautifully designed website.
1. Exceptional Typography
Typography is the signature of your website that allows customers to recognize your brand immediately. There is a wide choice of sizes and fonts that makes the job of designers difficult, on the one hand, and allows brands to express themselves more accurately, on the other hand. Depending on your choice of typography, you can create your brand identity. For example, websites related to law or accounting stick to more formal fonts, while photographers choose to be creative. But it’s essential to make sure that the text is easily readable, the body text is more than 16 pixels, and there is enough contrast between text color and the website’s background. Moreover, different browsers, mobile devices, and computers should support your fonts; otherwise, it will look awkward. Usually, quality web design and website development services know all these details and can help you.
2. Large Size Responsive Pictures
Most websites like to use large-size and meaningful images that immediately attract users’ attention and tempt them to scroll down the fold. You can also place big size pictures in the background with aa insightful text on top.
So, why are they essential elements of a great website design? Usually, websites have only 0.05 seconds to attract visitors’ attention and make them stay on the site. Visual elements, including images, are better attention grabbers than plain text. But make sure that these large pictures will look neat and nice on different browsers and devices. You do not want to use an image that will look excessive on mobile devices or tablets. If your website is on WordPress, turn to the services of WordPress design and development companies for your website design.
3. Background Videos
Usually, videos tell a story. If you add videos to your page and let them play in the background, it will complement the content and help visitors understand your business better. Background videos, just like large images, are great attention-getters that start engaging users the moment they land on your page. Moreover, the amount of video content is increasing since videos are consumed by our brain more effortlessly than large blocks of text.
4. Hamburger Menus
Hamburgers are essential components of good website design. Most sites have extended menu options that can take users directly to the page where they want to go. But in terms of design, it’s unattractive to put such a long menu on the homepage. That’s when hamburger menus come to designers’ aid. The three-line menu button solves the following problems:
- It saves valuable screen space.
- By replacing the confusing menu with a hamburger one, you’ll improve the customer experience.
- You’ll have a cleaner homepage since the menu is located under a single button.
5. Card Design
Recently designers have become obsessed with the Pinterest-like design of websites. The website content is organized with cards that include an image and a summary of the content. The card design helps keep the homepage design neat and clean. Moreover, it helps highlight several products side-by-side without overwhelming visitors with a ton of text. It’s also important to make these cards responsive for them to fit on screens of various sizes.
- Short product videos
- Large product images
- Semi-flat design
- Color scheme
A good website design has its formula. By adding large responsive images, background videos, hamburger menus, etc., you can create an appealing website that attracts visitors and keeps them there. And remember that your website is your business card or signature that tells a story about your brand. So make sure that the story is easily readable and understandable.