Want to differentiate your brand and invoke the readers to take action? Well, the best way to do this is by making your blog posts interactive. It is not difficult to start a blog; what’s difficult is creating engaging blog posts. This is indeed a real art. Several studies show that having interactive content can increase conversions by 2X compared to static content. Remember the general rule of thumb – the more time someone spends engaging with your blog, the higher will you rank on the search engine. So, here we will present some of the best ways to make your blogs more interactive. Let us address them one by one.
Page Contents
Blend the content with some animated GIFs
When you start a blog, you might not be proficient at creating engaging content. For instance, you may not know how to create video content, but you know that something must be done for your blog. In this situation, the best alternative is using GIFs. So, why should you use GIFs?
‘One of the best advantages of using GIFs is that they help grab user attention,’ comments Rosy, an educator who offers online take my online class for me services. Well, that’s true! More so, GIFs are also more shareable compared to simple images. You can also use the GIFs to explain the information details in your content. If you need some niche-related and interacted GIFs, you can check out GIPHY. However, one word of advice here – Always pick GIFs that align with your brand’s voice.
Embedding YouTube videos
Just like podcasts, you can embed a YouTube video into your blog. This can make your blogs significantly more attractive.
When you add a video to your blog, it gives the readers an option to watch that video instead of reading through the post. So, it implies that the readers interested in video content over written posts will still engage with you.
‘YouTube videos make your videos easy to scroll through. Further, it also gives the readers a chance to engage and interact with your posts,’ comments Anna, an educator who offers online accounting assignment help services.
Interactive Chat
When you are social with someone online, it does not necessarily mean that you have to broadcast the same on your social media channel. So, what should you do? Instead, have a chat with them via your website. This can be as social as it gets. You can combine some automated chatbot welcome message in an interactive chat and have someone available whenever a conversation is needed.
One of the best conversational marketing platforms that merge automation with real people is Drift. So, instead of having someone fill up a form online, you can firstly interact with a bot who can help you figure out what you exactly require. Following this, if the bot cannot solve your problem, you can chat with a real person.
The bots are primarily responsible for qualifying the opportunity, and then they will direct people to the right department or representatives. Customers usually demand an instant solution, and this is the best way to get it.
Hold a quiz
Quizzes are indeed one of the best ways to have the users stick around and engage with your content. Many people like to test their knowledge on the topics they are interested in or dig deeper and know more about their personality.
‘As much as the Buzzfeed quizzes, such as which fruit are you are, are irritating, people still take them because they are fun and help them know self better,’ comments Robert, an online organic chemistry tutor.
It is not just Buzzfeed alone that organizes such quizzes; even Huda Beauty has several mini-quizzes on her blog, which she uses to engage readers and have them scrolling till the end.
One of the best tools to create quizzes is Visme. It helps you link different elements together. For instance, in a presentation, you can link several objects to different slides or the different elements within the same slide.
So, when you build a quiz, generate an embed code, and you can include it in your blog.
Furthermore, quizzes can also be used as a vital lead generation tool. Towards the end of the quizzes, you can ask your users for their email and name, wherein you will send the results of the quizzes. This is a great strategy to get their emails.
Always ensure that the quizzes are designed in line with your brand voice to target the right audience. In Visme, there is an option for you to save fonts, brand colors, and logos for creating on-brand quizzes and designs each time.
Have a dedicated member’s only area on the website
People like to belong to a certain community or a group. Having a membership section on your blog tends to give a sense of exclusivity, belongingness, and good interaction. The idea behind having a dedicated member’s only area is to encourage your audience and motivate them to partake in threads and discussions. You can ask questions, get answers, or reply to the topics put forth by other people. This kind of interaction is particularly useful when dealing with a certain niche industry or addressing a pain point. However, please know that initially, to kickstart audience participation and kickstart topics, you will have to make some effort. Further, you will have to moderate the content on your website to engage the users regularly.
Lastly, employing the right tool from the beginning can help you manage and create your membership section effortlessly. You can use MemberPress. It is a complete, all-in-one plugin, which can help you make any kind of membership that you want and provide you with the flexibility to scale up if required.
So, these are the five of the best ways to create an interactive blog. Have more suggestions to add to the list? Do let us know in the comments below. Our readers could definitely use some more help.
Leave a Reply