Planning and executive production are beyond the valuable content that makes people stop, share and follow. Make sure your content is readable, with captivating visual design and dependable scheduling.
Whether you have just started as a creator or need a reset of fresh new strategies, these tips by ux design agency JatApp, click here, can push your content into the public eye further and faster.
1. Aim for a wide, but narrowly defined audience.
A strong definition of your target audience is the most important factor for quality content. You can’t reach everyone. Instead of thinking “young people” or “business owners,” you would narrow it down to “Readers between the ages of 18 and 40” or “Technology Startup Entrepreneurs”.
2. Curate your content for a few formats and delivery methods.
Once you have a firm hold on exactly who you want to reach, deliver content they truly need across a few platforms or methods, not all.
When you try to be all things to all people, quality suffers. Yet, a singular channel or format is insufficient and boring. Decide exactly what kind of content you want to specialize in based on your product, offering, or service. Choose from:
- Social media posts and blogs
- Videos, vlogs, and podcasts
- Downloads such as stories, articles, and courses
Most importantly, you should have a subscription-based email newsletter. Studies show people are turning back to private inboxes in frustration with crowded feeds. To encourage subscribers, make sure newsletter content is exclusive and not found anywhere else.
3. Enhance content with visuals.
Your content will get lost and go unseen without memorable graphics and visuals.
Follow the lead of global brands who learned visuals and videos boosted public conversations about them.
Visuals abound at stock image and template graphics programs. These take time to learn, but they can serve as a free logo maker and designer. They save you an incredible amount of time, and money, from shooting your own photography or hiring freelance artists to do it.
Whether you use your given name online or a trademark, mark your content with personality-filled branding. The most important visual is the one that identifies all your content as yours: A logo. Reinforce your logo with a frequently-used headshot, color scheme, and fonts.
4. Take into account different devices and user experiences
Exceptional images, texts, and videos appear low quality when they do not adapt to different screens, devices, and feeds.
All your content must have full responsiveness and adaptability to diverse users. Most online content creation platforms and production services require you to designate a precise social networking site or screen format. Otherwise, you can send some pretty strange things out and disenchant your audience because of them.
Needs for privacy, quiet in public spaces, and different abilities have also changed expectations for effective, quality online content. You are on a necessary frontier of quality content if you take time to ensure it can overcome visual and hearing impairment. New media tools can add:
- Image descriptions
- Alternative text
- Closed captioning
- Audio transcription
5. Be reliable
After you invest so much in quality content, keep it up.
If you promise to release new content weekly or on certain days, keep your word. Digital content managers let you build a repository of content to pre-schedule releases across multiple platforms, so your flow continues.
- Show up for breaking, trending issues.
- Produce evergreen content people can enjoy and use years from now.
- Feature guest bloggers, posters, and more to keep audiences tuned in for the unexpected.
A surprise side effect of these strategies is more enthusiasm about content for you. When content production becomes an intelligent plan and skill instead of a haphazard whim, you can be more excited about the messages and impacts you have with it.
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