With 2.91 billion digital video viewers worldwide, video content marketing becomes an effective way to capture your audience’s attention. That’s why marketers spend 49.8 billion dollars on video ads each year. This way, ignoring video marketing is like missing potential customers.
This definitive guide lists down the importance of video marketing. Besides this, you should also a use phone tracking app to make sure your employees are at their most productive to help in the growth of your business. Research-based websites like celltrackingapps.com have reviewed some of the best options in the market.
That said, let’s dive into the benefits of video marketing.
The Importance of Video Content Marketing
Video content marketing statistics show that video has over 90% online usage. Plus, the number of video viewers keeps increasing every year. With this sort of reach, video content marketing becomes an important part of digital marketing.
Here are some other benefits of video marketing:
Videos Are Far More Attractive Than Text
Videos are an effective way to grab the reader’s attention. Numbers show that videos get 1200% more shares than images and text combined. This is because the right marketing videos can offer information about a product or service more conveniently and attractively to the user.
The data or information presented in a video is much easier to digest than a piece of text or image. In fact, the brain can process visuals 60,000 times faster than text. The reason videos are so attractive is the deep emotional connection that is harder to form by text or images.
Not just that, 54% of customers want to see more video content from the brands and companies of their preference. The format (visual format) used to present information in videos is easy to understand for consumers, and that’s why they prefer videos more.
They Are Great Ways to Explain Your Product or Service
When explaining a product or service, it’s important that people actively read out the text or look through the image for clarity regarding its benefits. Therefore, maintaining a good (low) bounce rate is important.
But the bounce rate of text and images is very high compared to videos (more on this below). In fact, data reveals that visitors retain 95% of digital video compared to text which is only 10%.
Similarly, most people believe that videos are an easier way of learning than text, with 65% of people considering them visuals learners. These researches clearly illustrate how effective videos are in delivering information.
Since this is how effective videos are in explaining your product or service, they also offer 84% more sale chances. So, if you’re ignoring video content marketing on your product or service pages, you might be missing lots of potential customers.
Videos Offer Immense Benefits in Terms of SEO
You hear about SEO here and there. Google algorithm keeps changing, and so does SEO. The latest trends show that Google prioritizes the content containing videos in search results compared to content that doesn’t contain a video.
Similarly, videos also help increase your click-through rate, which can increase your traffic by over 157%, according to a report. Another major benefit of videos for SEO is more backlinks by other sites, which is a major ranking factor for Google.
Videos also promise a lower bounce rate which also tends to improve your SEO rankings. In fact, people spend twice long on a website having video than a site that doesn’t. With these kinds of statics, it becomes clear that videos help in SEO rankings. If you’re struggling with improving your site SEO, make sure to add videos to your digital marketing strategy.
They Can Significantly Reduce Your Website’s Bounce Rate
Bounce rate refers to the percentage of visitors on your site that engages with the content. A lower bounce rate is better as visitors truly benefit your website this way. On average, we take a 26-40% bounce rate as excellent for SEO.
A study on 777 million posts on Facebook reveals that video posts have 59% more engagement than any other type of post. The same is with Twitter, with video posts growing over 220x in the last 12 months.
We humans only have 8 seconds of attention span, making it crucial for marketers to catch people’s attention right away. That’s where videos come in. They attract visitors in the most effective way. In fact, videos content marketing strategy can result in a 34% lower bounce rate on your website.
Videos Offer a Higher Return on Investment
After all, creating high-quality videos can make you break a bank. Before you do that, you might want to know if videos even offer a higher return on investment (ROI). Well, 89% of marketers tend to state that video gave a good ROI.
With that sort of results brought by video marketing, 95% of video marketers plan to increase their investment in video as they find it worth their money. According to a study by Animoto, 91% of social media marketers are satisfied with the ROI of video marketing on social media.
As the data illustrates, videos offer an immensely higher return on investment, but it’s important to keep the video relevant and high-quality. By doing everything right, you sure can expect the best bang for your bucks out of video marketing.
To sum everything up, here are the pain points:
- Videos get 1200% more social shares than text or images
- The brain can process visuals 60000 times faster, making videos a way to deliver information
- 65% of people consider them visuals learners and find it easy to digest video content
- Videos offer 84% more sale chances by effectively explaining your product or service to the consumer
- Google prioritizes video content more, and videos can help increase your organic traffic by 157%
- Video posts have 59% more engagement and minimize your bounce rate
- 89% of marketers are satisfied with their video marketing results
So, what are you waiting for? Get started with video content marketing right away!