For most parents, giving their kids jewellery probably isn’t high on their priority list, but for other parents, passing on vintage pieces or being the first person to buy jewellery for their newborn is a special moment that will allow them to give a gift that will be cherished for years to come
Jewellers are always looking for new ways to market their goods, and some marketing strategies have been very effective at attracting even the most sceptical of buyers. So, what exactly does a jewellery retailer do to get their kids into the business?
This guide will outline six ways that you can get your kids interested in jewellery and start shopping at your local jewellery shop.
Online shopping is extremely popular among kids, and you can probably find websites that have a lot of cool products that your child will love.
If you are looking through online stores specifically for gifts for kids, there might not be as many options for high-quality jewellery, but there will definitely be options for your child to try and experiment with before you give them more expensive pieces.
If your child is old enough, help him or her to pick out a piece of jewellery that they like. If they’re still young, it’s important to make sure that you limit their choices to one or two pieces so that they don’t get overwhelmed, as this could discourage their interest.
Before you purchase a piece of jewellery, show your child some of the various types of gemstones that are used in rings, necklaces, earrings and bracelets. As you show your child the each one, you can explain the different types of minerals and explain what each one does for the body.
Of course, your child probably won’t understand everything that you’re saying, but he or she will be able to tell whether they like a piece or not by looking at it and holding it in their hands.
One of the most important aspects of buying jewellery from an early age is getting your kids used to holding it in their hands. This will prepare them for when they need to take off their necklaces and earrings before they go swimming or when they need to clean up before going to bed after playing outside with friends.
If you’re interested in maintaining your child’s interest in jewellery, it’s a good idea to buy some small pieces of used jewellery from a charity shop or car boot sale.
Most kids will love the fact that they get to own an item that another kid owned before them, and they’ll be able to wear it without having to worry about breaking it or losing it.
When you’re shopping for a special piece of jewellery, don’t be afraid to bring your child into the shop with you in the clothing they will be wearing for the occasion: a bridesmaid dress, for example.
Most jewellers will be happy to let you bring your kids along so long as they don’t create a scene or get too loud.