The majority of Facebook’s user base enjoys watching videos. Facebook Watch, the company’s streaming video service, is seen by 1.25 billion people each month. Facebook video advertisements provide businesses the opportunity to take advantage of the current trend.
A recent experiment found that video advertising not only receives more views (by two times) but also provides marketers greater creative flexibility to showcase a brand’s personality and make an emotional connection with an audience.
For marketers, video advertisements on Facebook are the most successful medium available. When marketers learn how to produce scroll-stopping, engaging video advertisements on Facebook, they immediately gain an advantage over their competitors in the space.
Learn the fundamentals of Facebook video advertisements in this article, and get 6 guidelines for generating the best possible video ads. Let’s begin!
Page Contents
6 Facebook Video Ad Guidelines
1. Deploy Videos that Don’t Need Sound
The lack of sound may seem strange at first, but consider how you watch videos on Facebook. Many individuals use their news feeds to pass the time while commuting, at a restaurant or public venue, or even during a work break while they’re on their computers.
People are innately lazy. Therefore the odds of them putting in their headphones to listen to a video commercial on Facebook are minimal. Most of the time, the sound is inappropriate in these situations.
What’s the point of your video if the audio is missing? Add some captions to the pictures! In light of the fact that sound may be a problem, Facebook just stated that they are making it simpler for marketers to automatically add subtitles to their video.
Captioned video advertising, according to Facebook’s testing, boosts video watch duration by an average of 12 percent.
2. Experiment with Facebook Ad Posting Frequency
Do you recall the days when everyone sat down to watch TV and recited their favorite morning cereal commercials? Do you recall how many times the Magic Charms commercials appeared during Saturday morning cartoons?
People are unlikely to act on the initial impression they get from an advertisement for a brand-new product or recall the brand name of an established company they’ve never heard of.
There is no ideal amount of exposure for each ad in the Facebook IQ study. However, more exposures tend to increase buy intent (yes, again, you will have to test). However, there is a limit to everything. More exposure to the same ad — or similar advertising — has a diminishing return after a while.
3. Leverage CPM Bidding and Put Your Ads on Autoplay
Advertisers may be wary about using autoplay in certain situations, but Facebook isn’t one of them. Why? Because Facebook is already full of distractions, you’ll want to grab the attention of newsfeed scrollers as quickly as possible by playing your videos automatically.
A CPM (cost-per-impression) bidding strategy is required rather than a CPC bidding strategy for autopay eligibility (CPC).
4. Deploy Testimonial Based Ads
Testimonials include an interview with a satisfied past customer. This customer describes their relationship with your firm and how it aided them in resolving their issue. You should create video ads that feature the experience of a past customer that acts as a benchmark for future customers.
As customers, we tend to depend more on third-party opinions than brand-neutral communications. This kind of movie is just what they need to convince their doubting minds to make the last step. Considering where your customer is in the sales funnel not only helps you develop a more targeted advertising approach but also makes it more cost-effective.
Offering the appropriate sort of video ad at the right time will save you money on Facebook Ads since you’ll be able to target individuals who are more likely to convert.
5. Track & Optimize your Overall Ad Strategy on the Go
Check out the Facebook Ads Manager dashboard often to see how effective your ads are. If a campaign isn’t bringing in the results you want, move your money to an ad that will.
Starting off, it’s a good idea to run a few advertisements with tiny audiences and costs to see what works. Use the most effective ad as the centerpiece of your whole campaign after you’ve found it.
You’ll get more adept at increasing the number of people who click through from your Facebook ads as time passes. According to a meta-analysis conducted by Facebook, advertising that had been refined and tested had a 26% lower cost per action.
This procedure may be made simpler and even automated with the aid of software programs available.
6. Retarget your Audience with Custom Retargeting Feature
By utilizing the Custom Audience function, you can find folks who have shown interest in the videos you’ve been running. Refers to the number of times someone has seen your video instead of the total number of times.
This is where the sales funnel comes into play since the longer someone watches, the closer they are to the bottom of the funnel. Those who have visited your website but not purchased anything (how dare they!) should be retargeted, while those who have purchased should be excluded.
As far as I’m aware, retargeting does not imply presenting the same video ad repeatedly. Your video clip must be either animated or live-action and must be of excellent quality.
Wrapping Up
A commercial for a major company might make you think that videos are out of your grasp since you don’t have a large marketing budget and top-notch filming expertise.
Authenticity in advertising is highly valued by consumers. Make an animation utilizing software that takes little to no expertise and create an ad that connects in ways that a static picture cannot. You can do this using your iPhone.
This means you should start talking to your top customers or telling the tale of your company. It’s a popular choice among the target demographic.
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