CBD is an incredibly versatile ingredient that can be consumed in numerous ways. CBD oil is the most popular delivery method and can be described as the flagship product of the cannabidiol industry. However, as the cannabinoid continues to increase in popularity, so do the different consumption methods.
CBD topicals make up a huge part of the CBD industry and are quickly changing the face of skincare. Cannabidiol is the new “it” ingredient, so to speak, and has officially crossed over from being a wellness supplement to skincare essential.
Touted for its antioxidant and anti-inflammatory properties and packed with fatty acids and omegas, CBD is believed to possess tons of benefits for the skin. As such, the beauty industry is crazy for the cannabinoid and CBD topicals have officially invaded the mainstream market.
The Introduction of CBD Skincare Topicals to the Mainstream Market
CBD has been trending in the beauty world for a while, but now it’s hitting the mainstream market with established brands like Sephora and Cult Beauty introducing CBD topicals to their collection. Mainstream retailers such as Walgreens and Barneys Department Store are also jumping on the trend.
Barney’s launched a range of CBD products called The High End in its Beverly Hills Flagship. This line includes CBD beauty and lifestyle products. Nieman Marcus also introduced a range of CBD brands online and in-store recently.
Major beauty brands are also getting in on the trend. L’Oreal released CBD-infused products like Kiehl’s Cannabis Serum, and Unilever stocks Murad’s Hemp Serum. Plus, Green Growth Brands has partnered with retail brands like Abercrombie & Fitch to offer CBD skincare products in stores.
From serums to moisturizers to cleansers, creams, and balms, CBD skincare topicals offer a new and invigorating way to improve the look, feel, and health of your skin.
Celebrity Endorsement of CBD Topicals
Adding to the allure of CBD and its invasion of mainstream retail is Hollywood’s endorsement of the cannabinoid. In 2018, Mandy Moore revealed that she would be using CBD oil on her feet before hitting the red carpet for the Golden Globes to make walking in heels more comfortable.
Kristin Bell and Gwyneth Paltrow are two A-list celebrities who also endorse CBD skincare. Paltrow calls cannabis a “hero ingredient of the future” for wellness, while Bell partnered with Lord Jones to launch her own CBD skincare brand called Happy Dance.
The list of celebrities jumping on the CBD skincare trend is growing, and it’s likely that CBD topicals have only hit the surface of the mainstream market.
So why is it that this cannabis-derivative has become such a trend in the skincare industry?
CBD Benefits for the Skin
Whether you’re looking to reduce redness, get rid of blemishes, alleviate dryness or itching, or soothe skin, CBD may be able to help.
Here are some of the reasons CBD skincare topicals are taking over the beauty industry.
1. CBD for Acne-Prone Skin
Acne is an inflammatory condition, and since CBD has anti-inflammatory properties, it may help reduce redness, pain, and swelling associated with the disorder. Additionally, recent studies show that CBD can reduce excess sebum production, thereby controlling oil production in the skin. Excess oil is a primary culprit of clogged pores and, therefore, breakouts, making cannabidiol particularly beneficial for acne-prone skin.
2. CBD for Dryness and Itching
As reported in a 2019 study, CBD may help alleviate common symptoms of certain skin conditions, like dryness and itching. Specifically, the cannabinoid’s anti-inflammatory properties may help reduce potential triggers of eczema and psoriasis.
3. CBD Anti-Aging Properties
Like other powerful antioxidants, CBD may help reduce visible signs of aging. Antioxidants are known to combat free radicals in the body that cause aging and cell degeneration. CBD topicals can diminish aging signs, like wrinkles, skin dullness, and ruddy skin tone by counteracting free radical damage.
4. CBD May Help Treat Infections
In addition to being a potent anti-inflammatory and antioxidant, CBD also has antibacterial and antifungal properties. Therefore, it may be useful for alleviating infection on the skin that scars, wounds, or cuts could cause.
CBD Skincare Topical Products
Given the plethora of skincare benefits associated with CBD, the cannabinoid is now being infused into various skincare products. These include eye creams, face serums, body balms, lip balms, feet balms, moisturizers, masks, and more.
Generally, CBD skincare topicals are just like conventional skincare products but are infused with CBD and, therefore, offer additional benefits. Thus, one of the best ways to introduce CBD into your beauty regime is to replace one of your regular skincare products with a CBD-infused alternative. For instance, you could start using a CBD facial scrub or day cream.
Keep in mind that everybody’s skin is unique, and different products will work better for different people. Also, for the best results, it’s important to consider overall quality when shopping for CBD topicals.
Ensure you buy your CBD from a reputable retailer that produces its products using high-quality hemp and who publishes third-party lab reports to verify cannabinoid content and potency. The best CBD manufacturers are transparent about their manufacturing processes and give a clear indication of all ingredients used. After all, you want to nourish your skin with the best of the best.