Online casinos have been around for more than three decades. If at first, they were a curiosity, today they have become a booming industry, with countless operators offering the games of dozens of dedicated developers – and an ever-growing fan base looking not just for the promise of easy money but entertainment, too. A very specific form of entertainment that some consider harmful, but still.
Given the large number of casinos operating online today, it is hard to find the right one – there are simply too many options for a simple player to evaluate in a finite amount of time. This is why we rely on casino review sites: to do the sorting and the evaluation for us. Once you click here, you’ll find one of these reviews sites listing several casinos with their top games, bonus offers, and conditions covered.
But it’s a well-known fact that casino reviews sites receive a commission for every player they refer to a certain casino – it is their interest, thus, to direct as many players to them as xgxbet.com. So, what’s stopping them from exaggerating the benefits of playing here and there, and pocketing a hefty paycheck?
The long game
The online gambling market is highly competitive and lacks access to some of the usual advertising methods available for other businesses. This is why many online gambling outlets rely on affiliate marketing to reach their potential customers.
Now, the casino affiliate market is also a highly competitive area, with thousands of sites competing for the attention of a growing but limited clientele. This means that to stand a chance, webmasters have to play the long game: provide their visitors with complete and trustworthy information about the operators they review.
Earning the trust of the public of the internet is hard, and losing it only takes a single biased and shifty review. And if the trust of the readers is broken, so is the income of the webmaster. So, it’s their interest to keep their readers informed and up-to-date with all the details about the operators’ latest offers – even the fine print.
But the best reviews are always found at the sites that rely not just on their own team of experts but the community as well – because the personal experiences of actual users are valuable not just to the operators but other potential players as well. They are the ones who try the casinos’ services in “real life”, play their games, encounter issues, ask questions from the customer support department, make deposits, and withdraw. Their experiences and the way the casino representatives respond to them and handle their issues tells volumes about what you can expect once you register.
Then again, fake reviews are all the rage today – almost 1 million TripAdvisor reviews left last year were found to be fake – so these should always be taken with a grain of salt.
So, are casino reviews honest?
It is in their best interest to be. You can’t rule out bad apples – but with a bit of common sense, critical thinking, and applying the same filters to casino reviews that you should apply to all reviews online, you’ll be easily able to find the ones you can trust. It’s always a good idea to see if the author is an expert on the subject. That’s one of the reasons we love Peter Burton’s reviews at https://aus.casino/ as he is an professional and known in the igaming industry.