Using explainer videos helps your business in enhancing your brand identity. In recent years, animated explainer videos have become a significant and exciting trend. Technological advancements such as animation software make it more engaging.
Explainer video software have unlocked the door of unlimited opportunities with the introduction of explainer video production.
Explainer videos made by a professional video production company like Hike Creative can boost your marketing activities as this has become a trend. You can use these videos on social media platforms, blog articles, emails, SEO, etc.
Interesting Stats About the Impact of Animated Explainer Videos
Recent figures showed the advantages of using an explainer video. It will enhance your brand identity.
Companies using explainer videos stated their revenue had increased 49% faster than organizations that don’t use it. Moreover, companies incorporating explainer videos in marketing activities have a 27% higher CTR. These organizations have a 34% higher conversion rate than those who don’t use explainer videos.
If these stats do not satisfy you, video marketing companies witness a 49% yearly revenue increase. However, it is way higher than brands that don’t use video marketing.
Thus, adding animated explainer videos is highly beneficial and helps you achieve your business objectives.
Lets’ look into this blog; we will discuss the best examples of explainer videos and the reasons that benefit your organization when you use explainer videos for marketing.
We cannot Ignore the Effectiveness of Animated Explainer Video
A recent study disclosed that 86% of marketers use video content to enhance their marketing, whereas 81% of people use video on their company’s website.
According to Cisco, by 2022, online videos will take over 80% of all internet traffic. You cannot ignore these numbers if you are doing business in this digital age.
These stats indicate that video marketing is on the rise. Moreover, it shows that it is not only in trend but has always been an influential marketing tool for businesses.
Every business should quickly adjust its marketing with the latest trends in this competitive market environment. Videos are on the edge of topping the trend with their effectiveness.
The explainer video has become a marketing tool that has helped many businesses. If you are not taking advantage of video marketing, you miss an excellent opportunity to expand your business.
Videos Will Increase your Conversion Rate
The numbers show that using animated videos can increase conversions. Embed a video on your landing page; it can increase conversions by 80%.
According to Adobe’s study, customers who watch demo videos like animated explainer videos are 1.81 times more likely to buy a product or service as compared to non-viewers.
52% of marketing professionals stated that video content could produce the greatest return on investment compared to any other content.
If you are facing difficulty converting your website traffic, undoubtedly, an explainer video is one of the most effective ways to enhance your sales.
Present your Brand Personality
An animated explainer video is one of the most effective ways to show your brand’s personality. It gives your brand a new face.
Take benefit of the visual and nature of the animated explainer video. You can deliver a powerful message that highlights the features of your products or services.
It will help you show the unique selling proposition that convinces them to buy what you are selling. It will also clear the rest of the doubts.
Moreover, the majority of customers think that explainer videos are pretty much helpful when making a purchase.
Explainer Videos are Highly Adaptable
Generally, explainer videos have a short duration, which is why it is relatively easy to edit them. It means you can add some more content very easily.
E.g., you can add a few extra seconds at the end of a video. Take benefit of extra seconds and promote a new product or feature you have just introduced.
Moreover, you can embed a video in the background of your website. You can use it as the central theme of your landing page; there are unlimited options.
Furthermore, if you want to use different music or voiceover in your video, you can easily do it in a few minutes. The main objective of using explainer videos is to grab the new audience’s attention, but you can also use them to communicate with existing customers.
It Adds Professionalism to your Brand
To stand out from other brands on the internet, you need to innovate. There are billions of websites, and if you want a competitive edge over others, you must make a good-looking website.
In this sense, an animated explainer video gives your brand a professional look. The reason is simple it reflects that you have invested money and time into creating an explainer video.
Animated explainer videos also add some originality to your marketing efforts.
They can keep you stand out from the rest of the online competition and display a unique brand image. Therefore, the more appealing and engaging your video is, the more customers will recognize your brand. Customers will choose you over other competitors.
People Prefer to watch Animated Video
It is human psychology; people can associate with animated videos because it recalls the beautiful childhood days of watching cartoons. That is why when you watch an animated video, it grabs your attention more.
Most TV commercials adopt a live-video action style. However, people perceive live-action explainer videos differently. Most people who hate ads ignore the live-action explainer videos. Generally, viewers don’t associate easily with live-action video ads.
It gives you the Freedom to Tell your Brand Story
In an animated explainer video, you can get the freedom to set the theme creatively. Highlight your product’s features using visual metaphor, graphics, and resonating moments that influence your audience’s decision-making.
Moreover, it gives your audience an understanding of how your product can solve their problems.
An animated explainer video makes it easy for you to design the graphics with an engaging story. Create it in a way that resonates, excites, and persuades the audience to engage with your brand.
Deliver the most Complex Topics in Easy-to-Understand Way
You should opt for creating an animated explainer video to enhance your marketing. It helps you convey the complex concept ideas and benefits of your product.
Moreover, your business can benefit from illustrations, whiteboard, animation, Motion Graphics, and 2D and 3D animation services. These video options will help you bring any idea to life and deliver your message effectively.
Enhances your SEO
Firstly, animated explainer videos are ideal for explaining things to the audience. These videos allow you to create relatable context, offer realistic examples, and tell a story. So that people can relate to your brand.
Second, as people spend more time on your website to watch videos, it enhances your click-through rate. It also increases the dwell time and the amount of time people spend on your website. Nowadays, people prefer to watch a video rather than read a 4000-word blog post about any topic.
These indicators show that your site has engaging content that people love and are ready to spend time on your website. Moreover, the dwell time and click-through rate are the two crucial signs that Google considers for the SERP ranking of websites.
Thus, Google ranks the video on the SERP if it provides valuable information on what users are searching for. That is why a page with video content will most probably rank on the SERP than a page without video.
E.g., video content ranks more easily on google than plain text.
In this blog, we have discussed the benefits of animated explainer videos for businesses. Nowadays, every organization is using animated videos to enhance its marketing strategy.
The best thing about explainer videos is that they give viewers a complete idea about a product or service. Furthermore, you can explain complex topics easily with explainer videos.
Marketers use animated videos to deliver their brand message more effectively. In this digital era, creating innovative marketing strategies to promote a business is essential.
Many companies have achieved their objectives with the use of explainer videos. Animated videos have become a hot trend and immensely beneficial for businesses. It increases their sales and revenue.
It engages your target audience and converts your prospects into loyal customers.
If you are not using video marketing, you lose an excellent opportunity to tap a new customer segment.
Many organizations don’t have expertise in this domain. If you are searching for the best video animation agency, you can contact BuzzFlick video animation agency.
They have a team of professional animators who can flawlessly fulfill your video animation requirements.