So you’ve just published your latest blog post and it’s time to start driving traffic to your site. The first thing most businesses do is share the link through their social media channels before doing anything else – and with good reason. Social media provides a quick and easy way for businesses and brands to not only increase the number of people they reach but also boost engagement levels.
The question is, how can you maximize your social media presence to ensure the greatest number of people see your content? One way is by creating infographics instead of (or as well as) simply sharing text or even just images. Here are 13 ways that using infographics can help you not only increase traffic but also boost social media engagement.
Create Content For The ‘Skim’ Readers
People who read online content usually aren’t reading every word on the page. Instead, they’re scanning headlines and looking for keywords that will let them know whether the article is relevant to them or not. This means that you need your articles and blog posts to be scannable. By including the best infographics in your content, you make this easier for ‘skimmers’ who may not like reading long blog posts but will look at an infographic if it’s an easy-to-digest visual summary of the information they’re looking for.
Infographics also tend to get shared more than text-based content because the image stands out and demands to be seen. This means that by sharing infographics your content will appear in more newsfeeds and be viewed by a greater number of people.
Create Content That Gets Shared
As well as getting shared more than text-based content, infographics also encourage readers to share them as well. Once you’ve published an infographic and shared it across your social media channels, make sure you ask for people’s opinions and comments. This encourages them to engage with the infographic (for example, by leaving a comment or sharing it with their own followers) and will encourage other people to do the same – boosting the number of times your simple infographic gets shared even further.
Create Linkable Content
The fact that infographics contain a lot of information also makes them linkable – meaning they can be shared with a simple ‘click here to enlarge’ style call-to-action. By adding links within your infographic, you not only encourage people who read it to share it further (increasing the number of times it’s seen and potentially boosting traffic to your site) but also encourage them to click on the link within it. This means you have the opportunity to direct more traffic to specific pages on your website so there’s no limit as to what you can achieve with infographics.
Infographic Benefits & Statistics
The statistics show that infographics are a great way of increasing social media engagement, which is something that businesses of all sizes are looking for. As well as making your content more scannable and linkable, infographics also encourage more people to read what you publish because they’re easier for people to digest than long pieces of text.
Creating Your Own Infographics Vs Using An Infographic Creator Service?
Many infographic tools are available online, making it easier for businesses to create their own infographics. After all, why pay someone else to do this for you when you can either use an infographic creator service or do it yourself? The simple answer is that both of these options have benefits and disadvantages respectively and while DIY infographics may take a long time to produce (especially if you’re new to creating graphics) an infographic creator service may leave your infographics looking unprofessional.
On the other hand, however, using an infographic editing platform can save a lot of time and money for businesses that are overwhelmed with their workloads. The good news is that there are plenty of great tools available that are incredibly easy to learn how to use, no matter your level of technical knowledge.
For example, Venngage is a popular infographic platform that’s used by businesses and bloggers. It has hundreds of easy-to-edit cool infographic templates and allows you to design your own infographics with ease – saving time and money in the process. To give you a better idea, here are some infographic examples you can use from Venngage.
The bottom line: DIY options allow for more flexibility but they also take a lot of time and effort to produce, whereas infographic creator services are quick and easy to use but lack the flexibility of designing your own infographic. What’s right for your business will depend on how much time you have available. Boost your social media engagement and create an effective visual using Venngage infographics!