We are all looking forward to the post-pandemic period where we can all do everything like we used to. As the pandemic changed our habits and priorities, we are still constantly adapting to the situation we are in right now. Everyone, including the beauty industry, experienced a devastating blow yet still managed to survive through the pandemic.
It is clear that the beauty industry flourished during this situation through the help of e-Commerce. As consumers shifted their priorities to health and wellness, skincare products became essential as people became sensitive about the body’s vulnerabilities. With this, beauty brands and businesses dying to know—what trends are they facing in the coming months?
- Health and beauty come together.
The pandemic has encouraged everyone to focus on their health. However, women still want to stay beautiful amidst the unfortunate time. More and more people will continue to invest in quality skin care products to make themselves gorgeous and make their skin healthier. If you plan to find a reliable skincare supplier, you may check wholesale Korean skincare sites that offer authentic products at reasonable prices. Korean skincare has been booming even before the pandemic started, and it is foreseen to grow continuously even after the post-pandemic period.
- Clean and natural beauty is preferred.
Environmental-friendly and natural products are considered as the new top-tier beauty products in the market. Most women are starting to look for brands that are transparent to their consumers, as well as those with advocacies. These consumers make time to research the natural ingredients and harmful ingredients found in beauty products. Once they are knowledgeable enough, beauty companies that use toxic ingredients might get canceled quickly. If you’re a reseller or a redistributor, make sure that you know everything about the brands you are reselling.
- Improved virtual experience for consumers
Livestream selling is an emerging point of sale through social media platforms. This method has been around for some time now, but sellers are only considering it at this time as almost everything is now processed online. The digital shift we experienced will not only be effective during the pandemic. Hence, it is predicted to stay years even after the pandemic ends. Coming up with new and unique online selling methods will be essential during the post-pandemic period, as people will continue to rely on e-Commerce heavily.
- Sustainable beauty will boom.
Brands that have respective advocacies related to sustainability will likely boom post-pandemic. People will start to look for brands aligned with their beliefs and advocacies, such as environmental-friendly, cruelty-free, and vegan-friendly. Products that are labeled “green” and “natural” are not always accurate. Some beauty brands, even the major ones, use these terms for advertising purposes only. Be wary of these brands as they could cost you money, time, and loyal consumers.
- Beauty products for him.
We are way past the era where beauty products are only for women. Men and women are already sharing beauty products, but there are instances where there are specifically formulated products for men. This generation has always been vocal about particular issues regarding men’s and women’s equality. It was believed that men who use beauty products, including skincare, are feminine. However, this generation does not tolerate judgments like that from society. Modern men are as conscious as women when it comes to beauty and wellness.
Nowadays, western cosmetic brands that offer skincare lines for men are limited. Nonetheless, most beauty products are suitable regardless of gender. On the other hand, Korean men have always been invested in skincare. In Korea, most brands even use famous K-pop boy groups for advertising their skincare products. In return, fangirls and fanboys all over the world buy products from the brand.
The pandemic has truly affected consumers’ behavior and decision-making. Unfortunately, we are having slow progress in battling COVID-19. The post-pandemic period might or might not be just around the corner, but these trends are already slowly emerging. Make sure you keep up with the trends by looking out for sustainable, transparent, and innovative brands, as they will be the hottest products in the post-pandemic period. However, nothing is certain, so make sure to be keen and always on the lookout for emerging trends week after week.