OKRs are a great way to measure progress against goals and create an influential culture within your organization. However, there is one area where many companies struggle: marketing.
Marketing should be part of every OKR because it helps you achieve your business goals and creates a positive brand image. Marketing is also essential for attracting new customers and retaining existing ones.
Here are 4 Marketing OKRs that should be addressed in your OKRs:
Marketing OKRs For Every Business
The goal of any company’s marketing department is to increase the number of leads and sales. To do this, they need to ensure that their customers are aware of their products and services.
So how does SEO fit into OKRs? If you want your website to be found by customers, you have to optimize it for search engines. This means creating relevant content that people are interested in, making sure your site loads quickly and easily, using keywords appropriately throughout the site, etc.
The goal could be “generate more traffic from organic search” or “get enough sales leads from your website each month.” The key is to make sure these goals are measurable, achievable, and specific. They don’t serve much of a purpose beyond a vague plan that may take months or years to achieve if they’re not.
2. PPC Marketing
PPC advertising allows you to reach your target market by paying for each click on your ad. It enables advertisers to choose which keywords they want their ads to show up for and how much they’re willing to pay per click. To be successful with PPC, you need a solid understanding of what keywords are most likely to generate conversions and how you can use those keywords in your ads.
You can set specific goals for spending money on different paid ads — and track how much money was spent, how many clicks were generated by each campaign, etc.
3. Social Media Marketing
Social media has become an essential part of most companies’ marketing strategies because it can reach customers directly through online platforms.
If you want to use social media in your OKRs, define specific goals for each channel and set metrics to track their success. For example, if you’re going to use Ads to increase conversions, you might place a goal like “increase e-commerce sales by 10% using Ads.” The next step is defining what success looks like for this goal: perhaps it means adding five new customers each month who convert into paid subscribers after becoming familiar with our brand through our ads. With these measurable metrics defined, you can now check back on them throughout the year as part of regular status reports and adjust accordingly (i.e., adjust budgets or campaigns).
4. Email Marketing
One of the best ways to reach new or existing customers is email marketing. With this type of marketing strategy, you can create an automated process that sends emails to customers based on their activity history on your website or other digital channels. By adding an email marketing component to your OKRs, you can set specific goals that will help you keep track of this critical aspect of your business. The plan could be “increase newsletter signups by 10%” or ” 20% increase in sales from email campaigns.”
Using OKRs to set the marketing strategy and performance measures can effectively align the team with marketing goals. You can ensure that your organization is meeting your customers’ needs, building your brand, and keeping revenue growing. These four Marketing OKRs should help managers’ and employees’ goals be aligned with their company’s goals.