The logo of a business is a vital feature to attract customers. Therefore business owners shouldn’t neglect the importance of logo designing for their company. It goes a long way when you choose to invest time and capital in a professional logo designer.
However, brand designing doesn’t just mean developing a good-looking design. Instead, several elements go into a successful logo design. So, in this article, we have talked about the basic yet the most essential elements of logo designing.
The simpler the logo, the more the chances of customers deciphering it quickly. In short, a simple logo makes a huge impact. Moreover, simple logos can effectively stand the test of time. For instance, the logos of brands like Apple and Nike.
Due to their strong power over emotions, colors have a great reputation in logo design. Different colors can be opted to act as a stand-alone feature. For the best results, seek support from a professional logo designer who can help you with a blend of colors.
Another crucial element is a line. While a single missed-out stroke can affect your logo, a complete line can connect multiple points and complete your company’s logo.
When it comes to shapes for logo designing, there is no limit. A logo can be of any shape or size but must be appealing. Moreover, a shape is the boundary and not always the entire logo, such as Starbucks.
Another element of utmost importance is typography in logo design. The correct typeface not just makes the entire personality of a logo but also gives the entire personality to your brand.
So, invest time and resources to choose the right font and size to create logos for different sectors, such as to design construction logos or any other sector’s logo.
Another important paramount element is the scalability of a logo. The logo must showcase the tiniest details to reflect a brand’s true personality.
A logo must look appealing in any size as it is often used for promotional purposes. So, whether you choose to get it on a pen, a cup, or a huge billboard, it must be scalable to attract potential customers.
Along with scalability, a logo must be flexible to work great on varied backgrounds, including online, in print, as an avatar, and in greyscale.
Earlier brands opted for logos that looked great in print media, which was enough. However, today with the plethora of platforms and growth of social media and the web, there is a need for developing highly flexible logos.
For instance, logos are today viewed as an avatar which is a square representation of dimensions as small as 10mm² or in a website header. Therefore, a logo design must be flexible enough to work on different backgrounds.
Another important element of logo designing is the timelessness of a logo. A logo design so created must resonate with the targeted audience over the years and as the company grows.
However, no wonder a logo can evolve. But, you must try and ensure to make just small changes to keep your brand fresh over the years without literally going into rebranding with an altogether new logo.
Another paramount element of logo design is its uniqueness. Therefore, you must put in all efforts to analyze your competitors and the industry as well. Thereby, settle for a unique logo design that doesn’t at all blend with other logos in that same industry.
For this, custom hand-drawn typography works miraculously. It is well demonstrated by the custom hand-drawn iconic typography of the Coca-Cola script.
Lastly, a great-looking logo design isn’t just enough. Instead, a logo must communicate the brand’s story and personality to support its goals of becoming stronger and more successful over the years.
Several unique logos, such as A-Z in Amazon and FedEx, with hidden depths and clever graphical representations of elements (hidden arrow in this case).
Moreover, it is the responsibility of the logo designer to understand the organization and the purpose behind its logo design. So, they must take into consideration not just the company but their potential customers and stakeholders because they are the one’s logo is meant to communicate to.
Among several elements of logo designing, simplicity and minimalism remain to be the paramount ones. However, it is possible to design striking and memorable logos using just the basic elements. Also, investing time and resources in professional logo designers can go a long way.