If you think understanding how to create an online courses platform was difficult, you are in for a ride! Figuring out how to sell online courses is even more complicated. At this point, you must have already tried a dozen of methods, including seeking professional help to market it on a digital platform.
No matter how wonderful of a setup and interface you have in your learning website, without the knowledge of how to sell online courses, you would not make any profit in monetary and intellectual terms. You have to find a way to reach out to potential students who could be interested in taking your online learning course. The wider the audience base you reach out to, the more chances of increased traffic your page has.
Course advertising methods
According to the online course traffic trend, social media has generated the most number of students for online courses. This data was gathered through cookies that students willingly agreed to. Keeping this in mind, let us have a look at a few places that can generate leads and drive in potential students;
One of the best platforms to find students and get them to sign up is through social media platforms. Your online course platform can benefit a lot by linking social media handles to it and vice versa.
This means you must be actively present on your other platforms too, posting engaging, entertaining, and other useful content that grabs the attention of youngsters who might be interested in the course. Students spend a lot of time online with their friends, posting and interacting. If you can find a way to entertain them and interact positively, you can create a social media presence.
This is a method of branding. Making your brand presence online, whether it is a learning course or not, is important for marketing.
Your first objective should be figuring out the right combination of content that if you post every day, would keep the audience base interested. Don’t be afraid of experimenting, apply a unique approach since there are no downsides to this. Once you have a stable presence on social media platforms, you can promote your online course by using hashtags and offering free mini lessons through your posts and stories.
A list of leads is the second most recommended and popular way of finding students. If you are a beginner setting up a course online for the first time, you can use the following method for lead lists;
Brainstorm and come up with unique engaging content that the audience base might not be able to resist. It can be a post, video, ebook, or any content form of your choice. This content should be free to access by all students. Share this for free with your friends, family, connections, and interested students on social media platforms. Sharing it will lead the information to potential and relevant students.
A newsletter collects data through e-mail addresses. When students sign into your website they might also sign up for a newsletter that adds the student’s contact information to your website and allows you to send them personalized posts they might be interested in. Every time they receive a blog or published article through the newsletter in their e-mail, they participate in actively generating more traffic to your account. You should focus on creating interesting content that excites students, and keeps them engaged with the course content.
There is no better way to attract students to sign up for your online learning platform than by providing free mini-courses. Education is even better when given for free, at least for a few early sessions. Put in the best quality work and help students choose your program.
Word of mouth
We are not talking about the old-school method of telling your friends and family members about an online course. In modern terms, word of mouth means networking with professionals and other connections. Already established courses can promote your learning program on their website and recommend it to students. Since this established page already has a lot of traffic, it can lead to generating some percentage of the traffic to your learning platform.
There are tons of other ways that can help you find students for your online course, but these are the most useful and guaranteed methods. Feel free to combine them and find your personal favorite! Depending on the audience base, your areas for generating leads will differ.