Websites are now a significant part of every profession or business. Thus, most companies have shifted towards the Internet. Lawyers aren’t left behind, too, seeing as most potential clients usually hit the search engine to check for local attorneys before hiring.
Suppose you’ve recently discovered the benefits of having a website for your law firm and would want to explore that option; there are particular features you must ensure your web designer includes in your site.
Gone are the days people depended on only word-of-mouth referrals and personal recommendations; nowadays, you’re losing clients to your competitors without a strong online presence.
As an attorney handling a law firm website, you’re bound to experience two challenges: identifying your target clients and converting them when they visit your website.
The following are must-have features to include in your website design for law firms. That way, you solve the second challenge. You can check costs of designing websites for lawyers here to get started.
Essential Law Website Design Features
● Attorney Profiles
While it might not be too obvious, the attorney profile page is usually the most visited on law firm websites. If 100 people visit your website, about 56 will probably check your attorney page. Thus, it’s imperative to create one when designing your website.
Ensure your attorney page have a short biography of your team members. Also mention their practice areas, education, area of expertise, and critical cases they’ve handled in the past. Don’t forget to include a headshot and your LinkedIn profile.
● Practice Areas
Your area of expertise should be visible on your website. Therefore, ensure the lawyer web development professional includes specialized areas on the site to showcase your capabilities and direct only traffic relating to your practice areas to your website.
You can decide to dedicate a page to your practice areas or leave it on your home page. Consider taking it further and linking the various practice areas to related attorneys if you’re working with a team. That way, you’ll be miles ahead of your competitors.
● Jargon-Free Content
While we know you’re a professional, you don’t have to confuse or bore your visitors with law terminologies and jargon. You’ll need to find a way to explain your services and methods using simple language and examples.
When talking about the content on your blogs and website, your visitors should easily understand them else they’ll end up frustrated and leave to your competitor’s site.
● Visible Contact Button
One feature to include in your website design for law firms is a visible contact button for effective navigation. Virtually 30 percent of Internet users spend lengthy time navigating a website for its contact button.
Most first-time visitors might consider searching around for a contact button an arduous task. However, when you place an email address or contact number on your web pages, your visitors cab easily establish contacts quickly. Consider incorporating your social media accounts, then include your street address to increase the chances of higher local SEO ranking and enables prospective clients to contact you.
One more way that visitors can quickly contact you is through chatbots. These 24/7 virtual assistants work tirelessly to collect your prospect’s contact information.
Report from Statista show that over 54.8 percent of Google searches come from mobile phone users. In 2015, Google announced mobile-friendliness as a crucial factor in search engine ranking. Thus your website design for attorneys must be mobile-friendly.
Most importantly, you’ll need to constantly find new ways to improve your visitor’s mobile experience while developing strategies to maximize the mobile conversion rate. Thus, you’ll need a flexible and responsive website design.
● Blog Page
A feature your website must have is a blog page where you’ll post trending legal issues and the law firm’s recent case studies while addressing any queries your visitors might have about your services.
However, ensure to use properly researched and relevant keywords in your content so search engine crawlers can easily index and rank your page higher when people search for those keywords.
As a valuable direct tool, a blog page gives you an edge over your competitors. You can always give it a unique voice so that your website visitors and readers will identify the difference between you and your competition.
More so, a well-developed and relevant blog page showcases your authority in the industry. Thus, when you create problem-solving blog posts in areas your visitors might be having issues with, you’re likely going to win them over.
Previously, most law firms thrived from mainly word-of-mouth referrals and testimonials. Now, you’ll need to convince your website visitors that your law firm is reputable and you’re a professional like you claim. One of the most valuable law firm website design tips to help you achieve that is adding testimonials and reviews to your website.
Positive reviews in either video or written form help solidify your reputation and convince visitors to hire your firm. A happy and satisfied client won’t hesitate to leave a review. Besides elevating your online reputation, authentic and positive reviews help boost your local SEO.
There you have it! Seven must-have features to include in your website design for law firms. Once the seven key features are present on your website, consider yourself miles ahead of your competition.
Nevertheless, it’d be best to make your website clutter-free, focusing on only optimized keywords showcasing the firm’s minor and major details in a suitable light. Considering the significant value of an optimized website, you’ve got to use yours as a tool that places you above your competitors.
Now, it’s left for you to properly utilize your website to make a difference in your field and bring your services to the face of people who wouldn’t have known of its existence.
If you’d love to have a website that easily converts visitors to paying clients, contact an agency. With a team of professional web designers, SEO experts, online marketing gurus, amongst others, you’re on your way to having a highly optimized website and an increased number of leads.