Could you imagine 2022 without TikTok? Millions of everyday users scroll through new videos, obsessed to engage with flourishing content. This impact doesn’t only change the routine ordinary people live in but also forces big corporates to change their views on social media.
It’s a fact: smart companies are online already, and the smartest are on TikTok.
Even though two years ago many experts were sure that the “TT fame” wouldn’t last long, their predictions were much less successful than companies who totally ignored critics and invested everything in their social content.
The best businesses know how to use TikTok and get free TikTok likes at light speed. Launch further to know more!
About the Corporate Side of TikTok
Big companies are always where it’s blooming with new subscribers and buyers. Attention is what those businesses search for and we all sure take our lesson from it.
No wonder why TikTok has a so-called “corporate side” of its content. You’ll not track it only in paid ads (there they party as well, for sure) but also in organic feed. Why? Well, because people actually like and enjoy videos of those companies.
But what could even possibly be so interesting in McDonald’s or a local shoe shop? Here are the secrets.
Know Your Tools
For sure, the biggest companies launched on TikTok, for example, 7-Eleven, have unhealthy budgets to start with. Money decides on a horrific amount of things but they are not the ultimate helpers on TikTok.
The biggest proof of it would be a sensationally fallen campaign from the global Meta. Nobody even remembers it already, can you imagine?
So, corporates stick with some rules (usually) when it comes to TikTok promotion-
- Content must be published consistently, the best is daily
- Trends are there to follow them so new videos are always relevant to new TikTok hits
- Mostly, their videos provide an image of a company as a youth-focused business (even if it’s not the truth)
- Music, dances, and easy-to-remember songs for branding
- Some of the businesses, mostly not from the US, are keen on dark PR
- Businesses remain concerned about the hottest social issues (this rule works for any social media)
- SMM-representative is the silent rule
Yes, you could easily track that most successful campaigns on TikTok are led by an SMM manager of some kind. Not because small business owners cannot do everything by themselves, surely.
TikTok is known for its time consumption. You need to post videos daily, be super active, engage with your audience to get a real effect, etc. So mostly, this channel is chosen by businesses who can afford to hire somebody to care for these chores.
The hidden truth about TikTok is in everyday hard work, analytics, and a bit of creativity. But if you take the TT fame seriously, be sure to have great results at the end of the year!