Brand Authority reflects the trust of the customers you earned from consistency and hard work in implementing the well-formed digital marketing and brand-building strategies in your business.
It is the degree to which your brand is perceived as a source of reliable information within your industry. Maintaining online presence, compelling content, and scalable link building are some of the approaches that can positively impact brand authority.
Sounds easy but not everyone can get it right. Yet with the help of an SEO Consultant Singapore, you can create an authoritative brand through content marketing amidst the busy and fast-changing markets in the country.
Before blogger outreach service jumpstart building your online reputation, you have to understand that success doesn’t happen overnight.
Now, are you ready to learn?
- Do Keyword Research and Create a Content Strategy
Find the right keyword/s and seamlessly inject them into your content. There are plenty of free tools that can help you get frequent search terms in your industry. Use those terms in your headline.
For example, you’re selling door locks. Instead of typing in “digital door lock”, target long-tail keywords like “Which is the best digital door lock in Singapore?”
For your next blog, you don’t necessarily jump into another topic. You can cover all facets of a single topic through multiple blog posts which are all linked to each other. Let’s say, “Types of Door Locks and How to Choose Them”. Be more specific.
However, no matter how great your topic is, if the flow of your writing is not engaging and interesting, your write-up would just be another piece of junk.
Always remember to write something relevant to the interests of your audience. Don’t simply write for the search engines. Your audience is a human being. Ensure that when they read your content, you can make them read until the very last word on your page and get excited to come back for your next blog post.
Yes, posting blog posts can be a good start for your website authority-building action. It makes your website a credible source of information that will amplify organic traffic.
Also, include SEO elements in your article to optimize in Google and other search engines.
- Continue Link-Building
Black-hat SEO techniques like duplicating content and keyword stuffing can be tempting but never give in, otherwise, you will face penalties like losing a valuable spot in Google’s PageRank.
Maintain high-quality content and share it across multimedia channels, forums, and other websites that find your content pertinent to theirs.
- Keep Your Presence Active on Social Media
Know your key demographics and establish your presence in those channels – whether it is Facebook, Instagram, etc. Set posting schedules on different events, seasons, and other strategic dates. Address criticism, suggestions, or questions as soon as they surface.
Use your voice to attract visitors. Create your own Youtube channel and discuss relevant and meaningful subjects. You may also accept invitations for podcast guesting, or start your own podcast using podcast hosting software.
Stepping up your online presence is an effective way to connect with potential business partners and customers.
- Join the Online Community
One of the trends these days is work collaboration. Find your industry’s online influencers and work with them through sponsorships.
Say, for instance, you are a wholesale drinks supplier Singapore, why not sponsor drinks at a popular event? Though that needs thorough planning.
Well, not only that. Participating in a group where your audience is involved increases your chance of brand recognition.
Share your expert knowledge and personal opinions by engaging in discussions. Connect with them because without them, you can’t build your brand authority. Although your goal here is to promote your brand and earn their trust, don’t forget to genuinely help others.
The process of promoting your brand and gaining brand reputation takes time and effort. Focus, patience, consistency, analysis, and strategic implementation are the major factors to help you achieve this goal. You have to:
- write high-integrity, strategic content, and SEO
- pursue link-building by branching out to different platforms
- update your social media platform regularly and give value to your audience
- participate in community events and build genuine connections
After all the hard work, you will gain the trust of your customers and earn brand authority.