Google ads, earlier known as Google AdWords is Google’s paid advertising solution for business to grow their brand awareness, online leads, sales etc.
With the Google advertisement platform, you will be able to promote your business to the two largest search engines viz. YouTube and Google.
Besides this, you can use Google ads to promote your business on Gmail, and other websites.
Google Ads – How does it work?
Let us start with Google search ads. It aims to get your ad placed at highest position in the search results.
As regards the display ad, it is mostly used to increase brand awareness.
Generally, in Google Ads, marketers or the campaign manager bid on keywords to place their ads as high as possible in the search results.
Howbeit, your ad rank does not solely depend on your bidding. There are several other factors that determine your ad rank.
- Maximum bid
- Landing page experience
- Ad quality
- User’s location
- Search time
- Auction’s competitiveness
One of the significant components to get your ads ranked higher is to optimize your ad quality. For this, you can keep track of your ad’s quality score.
Your quality score tells you how relevant your ads are.
If you wish to build an email list for your email campaign, you can use email finder tools like Getemail.io. With this tool you can even find doctors email addresses, scientist’s email address, etc.
Types of Google Ads
With Google ads, you get to advertise various places such as,
- Google Search
- Google display
- Google Maps
- Google Discovery
- Google Shopping
Therefore, based on your objective, target audience, product type, you could select the appropriate Google ad type.
Google Ads – Why should you use it?
Google ads can grow your visibility on the Google search page when a user is looking for a service or product you are offering.
Although SEO will cost you nothing or very less, it is time consuming.
Hence, until your position on the search engine result page is ranked higher, you could rely on Google ads to increase the lead flow, brand awareness.
Google ads comes with a lot of benefits such as you can expect a fast result, enhances your brand awareness, lets you track the conversion and optimize your campaign, retarget your potential users, etc.
If you are a startup, you can begin by advertising with a very low investment.
How to run Google ad campaign?
You can either run the ads by yourself or by outsourcing your campaigns.
If you have a budget constraint and cannot afford to pay someone for creating and managing your ad campaigns, you can do it all by yourself.
And do not worry, you will not be left alone. You can take Google ads support team assistance to create an ad campaign and seek their help to monitor or manage your campaign.
However, when campaigns get complex and the ad budget is higher, it is safe to outsource it.
In this highly competitive digital world, it is so important to ensure a good online presence. Google ads is a great way to ensure your online presence.