Show, don’t tell. It’s good advice when you’re trying to sell your products or services to customers. It’s even better advice when you want to sell yourself to prospective employees. The big question is, how often do you tell your friends and family about how great your company or business is?
I bet you do it without realizing it because we all love to brag about our accomplishments! However, there’s a big difference between bragging and marketing. If you want to attract clients interested in buying your products or services, don’t waste your time talking about how great you are… show them.
Here are quick tips on using social media marketing to show people how great your company is instead of just telling them.
Understand and Use The Power of Video
Most businesses have a website, and almost all of them have an online presence on Linkedin, Facebook, and Twitter. But just having these platforms doesn’t mean that people are looking at your content.
It may seem like common sense, but some people still underestimate how important it is to keep viewers engaged if they want their message heard.
The most important thing is to remember that people respond better to quality content over quantity. As far as visuals go, you’ll want to follow LinkedIn ad sizes and ensure that your video is between 20-30 seconds, and has the right aspect ratio for maximum engagement before promoting your content.
Finding The Right Audience For Your Videos
Finding potential customers where they already hang out is one of the easiest and most effective ways to get your message in front of them—and that’s what you want to do with your video, particularly if you have a sales-oriented message.
However, even if your goal is to create brand awareness and educate your audience, it makes sense to target them in places where they are spending time every day so that you can build an emotional connection quickly.
Consistency Creates Loyalty
If you’re looking to build brand loyalty with your audience, stop trying to tell them how great your company is and start showing them what you offer. Use LinkedIn ads to reach out directly to new leads—and show them you have more than just a great marketing strategy.
Once you present value through action, people will come back for more and may even become loyal followers—and, in turn, become willing customers as well. Again, the proof is in what you do, not what you say.
Give Away Free Content In Exchange For An Email Address
If you want to grow your business, you have to market it and build a customer base—and there are plenty of places to spend money doing just that. But suppose you don’t have any spare cash or don’t want to spend it on paid marketing efforts.
In that case, you can still get your name out there by giving away valuable content in exchange for an email address from interested potential customers. This is called content marketing, and it works because people like free stuff—but they also like getting something in return.
This approach will help you build a database of prospects who might be interested in what you have to offer; when you do decide to launch your product or service, these folks will be among your first customers.
Start a Super Cool Blog
If you want to start a company and make it super successful, you should build an equally successful brand around it with a super cool website. If we compare your company to a boat, then your website is like its prow; an effective marketing strategy will help direct people to where they need to go – which is directly into your business opportunity!
It doesn’t matter if you have a small or large budget; there are some free ways that can boost your traffic and convert new leads into paying customers. One of these methods includes blogging about topics related to your business.
These posts can be shared across social media platforms such as Facebook, Twitter, and LinkedIn. This allows you to reach a wider audience while simultaneously building up your authority in your niche through search engine optimization (SEO). You should also try to reach out to relevant bloggers for guest posts or other forms of promotion.
This strategy can help increase traffic to your website and lead to an increased number of sales. To get started, all you need is a domain name, hosting service and some time to set up your site.
Use the Right Approach
A common mistake among small business owners is spreading their greatness via social media. We’ve all browsed through LinkedIn and have seen numerous variations on “We’re so great, and here are 50 reasons you should do business with us” or “Check out our website for all of our services!”
This approach is a waste of time, money, and energy—and it makes you look desperate and unintelligent (in most cases, anyways.) Instead, figure out your unique selling proposition (USP) and put that on display instead of yourself or your products or services. Then, use LinkedIn ads to drive traffic to your website and convert them into leads.
If you don’t have any leads, then you don’t have any customers; if you don’t have any customers, what are you doing? Go back to your drawing board and start over again. The process may seem daunting, but it will pay off in spades.