One of the key foundations of an efficient customer service response is having an effective website. When an issue arises, your clients will want somewhere to go to get their questions answered. If you have a site that looks good and functions well, your customers will leave happier than they came and you’ll ultimately have a better bottom line. When you’re building your website, make sure you include the following three things for the best success.
The first thing you want to include when making your website is an eye-catching design. When your clients click on your link or enter your brand name into the search bar, the first thing they’ll notice is what the page looks like. If your visuals don’t look good when people first click on it, chances are, they’ll click right back off. Your website should look visually pleasing to your clients without being overbearing or causing eye strain so that you can improve the customer experience as much as possible.
Along with eye-catching visuals, your website should also have your brand name and logo easily visible on the home page. A good logo should be memorable to your clients; when they see the image, they should recognize it and instantly associate it with your brand. Think about big names like Nike or Pepsi. When you see their logos, you don’t need the company name next to the image to know who is being advertised, right? That should be your goal for logo design. When your logo appears at the top of your website, it should further reinforce who you are to your clients.
The second thing to include when you’re designing your website is user-friendly formatting. When your customers open your website, the last thing they want to do is figure out how to use it. Depending on the age range of your clientele, you may need to keep things extra simple for older customers to be able to navigate easily. Many website-building services offer templates to choose from, allowing you to customize the appearance and functionality of your site. The template you choose will not only have an effect on how your website looks to your customers but also on how they navigate through the different screens.
When choosing a format for your website, make sure you take your client base into account. For instance, if you’re a tech company and a majority of your customers are coding experts, you may not need a website that only has three big buttons on the home screen. Conversely, if your business caters to clients who may not be as technologically sound, you may want to choose a template that’s easy to read and easier to navigate. By keeping your website design user-friendly, you can make the most of every click.
Quick Loading Times
The third thing to include when you’re setting up your website is quick loading times. While a majority of the loading times come down to the internet or data package your clients are using, a portion of it also comes from the server hosting your website. If you notice your site is loading slowly, or you’re consistently getting reports of non-functional pages or links from your site home screen, you may need to switch hosting servers.
Another factor that helps determine loading times is the amount of information you have on each screen. If each page is packed with writing and images, the loading times will be far slower than if you keep things uncluttered. While it’s unavoidable sometimes in the case of information pages or blogs, things like sales pages should remain pretty clear of unnecessary information. By ensuring each screen only has the data it needs and your site is on the proper hosting server, you can make sure your loading times are optimal for every client.
Overall, effective website design is one of the best ways to draw in customers. By following these tips and creating a professional working site, you can help attract clients to your brand.