The buyer persona is also one of the pillars of Marketing in social networks. Maybe you already have a defined target audience for your marketing strategies with best social media growth tools. You know what:
- it would help if you talked to people of a specific gender;
- in a particular range of age;
- who live in a particular place;
- that they have certain habits in common, for example, that they enjoy sports.
But you already know:
- How do you talk to these people?
- In what channels are they informed and related to others?
- What formats do they consume content (texts, videos, audio, etc.)?
- At what times of the day do they use social networks?
- What are their interests that you can help with?
- What are your needs and questions in life?
- How can your product and your experience be useful to them?
These are the questions that this fictitious profile, prepared based on the information of your actual clients, will answer. With the buyer persona of your company, your content will be communicated.
While the target audience is essential in driving your marketing decisions, it is superficial, generic, and doesn’t delve into human behavior.
However, you interact with individuals in social networks, and you need to know them more thoroughly to establish honest communication with best social media growth tools. It is precisely for this purpose that the buyer persona is used.
Define the most appropriate social networks for the brand
There are several social networks, but the brand does not have to be in all of them.
Managing multiple profiles simultaneously is exhausting requires time, staff, and resources. It’s also often ineffective because your audience may not even be on a specific social networks. So, you may not do well on any market without best social media growth tools. Before you choose to buy Youtube subscribers or Facebook followers, you’ll want to know which is the better investment.
It would help to analyze which social networks are the most suitable for your business, audience profile, marketing objectives, and team’s capacity. Later we will know the characteristics of each social network, among the main ones, so you can see which ones align with your strategy.
Plan organic and paid strategies with best social media growth tools
Most social networks started with just organic posts. It was enough to create content for the page to reach a good part of its followers.
However, the platforms began to fill up with users, which caused changes in the networks’ algorithms, especially Facebook. From there, they began prioritizing the most relevant posts for each person in their feed.
In this context, brand posts were left behind, understanding that posts from friends and family would be much more relevant. So whoever wants to increase their organic reach should invest in advertising.
That is the recipe for the financial growth of social media platforms. And whoever does not enter the game has a limited scope.
Therefore, anyone who wants to be successful on social media today will need to reconcile organic and paid strategies.
- Organic publications are those recurring in the day-to-day profile that keeps the closest users informed and involved.
- On the other hand, Paid posts are punctual: they target specific audience segments to achieve certain goals.
According to Cyberg, Combining these two types of strategies is essential with help of best social media growth tools because one supports the other. Organic posts add consistency to your brand presence and engage followers, while ads deliver quick results and attract new audiences.
Create unique and relevant content for the buyer person
Creating relevant content is the number one way to avoid organic reach reduction. After all, it is the most exciting posts for each person that the algorithm shows in your feed. Therefore, brands must publish content that attracts the attention of their users.
Well, you already know the buyer persona’s profile; you know what kind of language to use, what topics to address, and what goals to achieve. Therefore, content production should always target these strategic elements to reach and gain audience participation.
The contents of social networks must be original, aligned with the person, and adapted to the characteristics of each network. They can educate, inform, entertain and advertise offers with best social media growth tools.
What is not attractive is talking about products and discounts all the time. As much as people are interested in this, it can be tedious. That’s not all that people want to see on social media.
One piece of advice is to follow the Pareto Principle or the 80/20 rule: only 20% of the content should talk about what the brand sells, while the other 80% should deal with topics in your area of specialization, resolve doubts about the buyer person or simply entity provide entertainment.
But remember that it all depends on your audience. It’s worth running some tests on your profiles to see how followers react to each post type.
Create an editorial calendar with best social media growth tools
An editorial calendar helps organize and keep track of social media activities. It provides a forecast of the publications of the period (weekly, monthly, quarterly) and the actions of creation, post-programming, production of reports, among others.
In this way, brands manage to define and maintain a frequency of publications on social networks. This is essential for the algorithms to realize that the profile is active and show users’ posts.
Whether it’s short-form videos, like those famous on TikTok, Instagram Reels (formerly Lasso), Snap, Facebook, Instagram, and YouTube Stories, or longer-term videos like Facebook, IGTV, or YouTube, video is currently having incredible reach and engagement across all social media platforms.
Brands embrace this trend as videos help reach more customers and potential customers. This reach often translates into more traffic and sales. Video content strategies used for marketing can include product promotions, trending news discussions, fan contributions, testimonials, reviews, expert interviews, and instructional or educational videos. These strategies have revolutionized how to convert sales leads and connect with customers.
Facebook and Instagram videos have a high degree of engagement on their respective platforms. Instagram videos drive more engagement than photos. With features like IGTV and Instagram Live, brands and influencers can keep their audience loyal while attracting new followers. Depending on where their audience hangs out, a brand may want to focus on a specific platform. YouTube, Twitter, Facebook, IGTV, Instagram, Twitch, TikTok, and Snapchat are great platforms for video content, and in many cases, brands can post video content on more than one platform with best social media growth tools.
Monitor performance metrics with best social media growth tools
Finally, you cannot do Marketing on social networks without being attentive to the indicators. It is necessary to make continuous improvements in the strategies to achieve more results. And that requires you to monitor social media metrics.
When defining the objectives, do you remember that we also told you to specify the strategy’s success indicators? Therefore, follow these numbers in social media reports to see if you have achieved your goals and how you can improve.
But put aside the vanity metrics, okay? We are talking about those numbers that are impressive and that we like to admire — such as the number of likes or followers on the profile —but that do not represent effective results or help us make better decisions. You can follow them, but you have to focus on the KPIs.
Instagram belongs to the Facebook family and follows its success. It is one of the most popular social networks today, with more than a billion monthly active users.
If Facebook is getting old, most young people are switching to Instagram.
The most significant proportion of users is between 25 and 34 years old, with a slight preponderance of the female audience. The generation of Millennials seeks the lightest, most authentic, visual, and dynamic content that Instagram offers. Instagram was a social network only to publish stock photos or essential events in the lives of its users.
Little by little, it was acquiring new features, the possibility of publishing videos and carousels in the feed, of creating stories, of making live broadcasts, videos for IGTV, and, more recently, reels. And news pops up all the time.
One of the most outstanding aspects of Instagram is its vocation for sales. Instagram has shopping features like tagging products in posts, and it recently launched an exclusive tab called Instagram Shop to discover products on the social network.
On Instagram, it’s also critical to consider the mix of organic and paid posts with best social media growth tools. While organic rods, stories, and reels attract audiences, sponsored ones reach a new audience and help achieve specific marketing goals.