For people in the landscaping business, reputation is everything. People will trust companies with a positive reputation. No one would want to invite someone to come over and do the job if it will be from an unreliable company. Reviews are crucial in boosting reputation. Companies with a positive reputation are most likely going to succeed in attracting more potential customers. The good thing is that there are landscaping software reviews available. They’re useful in spotting reviews online. It’s easier for the business to know if people have positive or negative impressions.
While it’s crucial to avoid receiving negative reviews, it’s even worse to not have a review at all. It shows that people don’t even care much about the company to form an opinion. Given the number of people relying on reviews before deciding to avail of products and services, having no review is bad. These are some useful tips to increase reviews.
Encourage clients to do it
Some people don’t like leaving reviews at all. They’re too busy to do one. However, it doesn’t apply to everyone. Some people are willing to leave reviews if encouraged. They need to know how and where they can write a review. Constant reminders are also useful. Sending them an email would be an excellent strategy. They can also get one using the company’s app. If they’re not ready to write a full review, rating from 1 to 5 is sufficient enough. Try out mail tester.
Make it easy to leave a review
Writing a review is already a daunting task. People who do it aren’t getting anything in return. The process should at least be easy for them. The review form shouldn’t be beyond one page. It’s also helpful if there aren’t too many links that will redirect them from one page to another. It shouldn’t take several minutes to get things done. Otherwise, it wouldn’t be convenient anymore.
Tell them after the service is over
After giving the landscaping service, the staff can tell them directly to leave a review. It’s more personal since the staff is still at the place. The tone should be professional but friendly. Clients shouldn’t feel forced to say anything if they don’t want to. Instead of saying, “You have to give me a review for the service,” the best alternative is to say “Did I do well? Please leave a review online. It would be appreciated.” Since the staff established a good relationship with the client, it would be easier to say something good through a review.
Leave reviews signs on the website
Some people might remember if they see review signs on the website. Yelp, Facebook, and Google are among the most popular review sites. There can be an arrow that points them to the logo. When clicked, they get redirected to the review site and get things done quickly. Yelp might not allow businesses to ask clients to leave a review within the page. However, it’s not a violation of the rules to display the yelp logo on the company website.
Ask suppliers and vendors to review too
No policy says only customers can leave a review. Even suppliers and vendors can also leave positive reviews about the business. It can be regarding the transactions made with the company. The goal isn’t only to convince people to avail of the services but to increase the business’ positive reputation. It also helps in boosting SEO efforts. If more reviews point to the company, there’s a bigger chance of ranking higher in search engines.
Always monitor the reviews
Not everyone will say something positive. Some people will feel disappointed about the services received, and they will leave negative reviews. It’s important to respond to these reviews as soon as possible. Otherwise, the false narrative will keep on spreading. Responding to negative reviews also shows that the company cares. It will inspire others to leave a better review. It’s also possible that other clients who were available for the service before will defend the company and say something good. It’s better than not to respond at all. It shows a lack of empathy and concern.
It’s also important to remember that even if the reviews don’t sound great, the person who left it shouldn’t get attacked. The response should be professional and diplomatic. Otherwise, it will turn off people who read the exchange. They might think that the business is unprofessional.
Never write fake reviews
The worst thing to do is to write fake reviews by paying third party sources. This strategy could easily backfire. Google can also spot negative reviews and could hurt the SEO efforts. If the business is doing well, people wouldn’t mind leaving good reviews. There’s no need to pay someone else to do it. If the company receives several reviews at once coming from paid sources, it can be suspicious. It’s better to avoid the strategy before it gets worse.
Improve the service
There’s no better way to convince people to leave positive reviews than by showing them that the business does an excellent job. When clients feel good about the services received, they wouldn’t mind saying something great about the business. If there are comments and suggestions, the company should listen to its clients. These ideas might help in the future. Service-based businesses should always consider what people have to say.
Landscaping software reviews and agencies can help
To determine where the reviews are online, there are landscaping software reviews available. It would be great to respond to the reviews immediately. Since there are too many reviews online, the best way to spot them is by using the software. It would also be great to ask for help from reputation management agencies. They understand how to improve a company’s reputation. They even worked with other businesses before. With their expertise, it’s easier to be more popular online. Some of these agencies also provide SEO services to partner with online reputation management. It would be great to have an excellent strategy to boost the company.