Personalized stationery is an often overlooked marketing tactic. It takes a backseat to email blasts, social media campaigns, and leaflets in many marketing initiatives. But the fact remains that it’s still one of the most effective ways to get your business in front of the right people. There are seven important reasons why printed material is still an integral part of marketing strategy, especially for small businesses.
1) Paper is Durable
One of the beautiful things about paper is that it can last a long time, even in this digital age. People tend to hang on to printed materials for about three years. That means that you have plenty of time to scratch somebody’s back with a freebie, and he’ll still remember your name when he needs your service.
2) Personalized stationery is impressive and memorable
People value time, so the more time goes on, the more impressed they’ll be with receiving a personalized printed letter. Printed paper is also striking. It’s been proven that people prefer to receive letters on quality paper and that cards from unknown sources are less effective. A big reason for this may be that people may subconsciously feel like they need to reciprocate somehow.
3) Personalized stationery is versatile
The printed paper provides an impressive and effective way to advertise just about anything. A variety of documents are used for personalized stationery. Paper quality can make your invitations expensive or cheap. It is therefore essential to note that paper quality affects the price of invitations tremendously. There are four types of stationery paper: crepe paper, fine uncoated paper, glazed paper, and textured paper. Every class has its benefits-uncoated paper offers a sleek finish, while crepe paper is ideal for printing raised or raised ink. Crepe paper is also suitable for embossing and foil stamping. It is best to choose paper depending on your budget because it will determine how much you spend on the invitations.
People use personalized stationery for many occasions like weddings, baby showers, birthday invitations, anniversary cards, graduation announcements, etc. You can get the paper designed in many ways to meet your specific needs. Make sure you choose a company with experienced staff members who can create stylish invitations using personalized stationery.
4) Printing logos makes your brand stand out
Whether you print only your logo or use full-color printing to include photos or graphics of your products, you’re bound to get noticed when you print something in color. Printed paper can provide a striking visual aspect to whatever it is that you’re advertising. This can give your services or products a professional feel and help you stand out against the competition.
5) Print is exclusive
It’s difficult for people to find printed paper these days, so they’ll know that it’s something special when they receive it in their mailbox. This exclusivity can give your business an upper hand with potential and existing consumers and make you stand out in a crowded market.
6) Printed paper has better response rates than email, social media, or online ads
The fact is that people aren’t getting off their chairs to check their mailbox like they used to. For this reason, printed stationery is an effective alternative to digital marketing tactics. A direct mail campaign can have up to a 40 percent higher return on investment than an email campaign.
7) A powerful letterhead can build relationships and promote future business
The letterhead of your printed paper is probably the first thing people will see when they look at your correspondence. Make sure it’s attention-grabbing. The stationery is also a great place to include your logo, along with contact information and your website. People will subconsciously connect the quality of your paper letterhead and the quality of your product or service to their minds. While digital marketing tactics like email blasts, social media campaigns, and online ads are short, personalized letters on high-quality paper are more impressive, memorable, and effective. This will result in a better return on investment and the chance to build stronger relationships with your customers that can potentially be beneficial in the future.
Personalized stationery is a fun and inexpensive way to give your small business that personal touch. We hope this article has given you some valuable insights into the benefits of using custom stationery for both your 5-person staff and large company alike.