In 2022 B2B lead generation has become a challenging task for any sales team. The sales sphere is oversaturated with content and thus salespeople constantly search for new approaches to generate leads. Today we will dissect the specifics of lead-gen for B2B sales and discuss some of the most successful marketing strategies to keep your business relevant.
Why B2B Sales Need New B2B Lead Generation Ideas
Only a few years ago physical interactions were the primary source of closing B2B deals. Salespeople were spending most of their time dealing with clients face to face; and while digital sales were developed as well, the global pandemic has changed everything.
Yeah, people are slowly forgetting about the terrors of COVID-19, but its consequences are obvious. The public demand for remote communication has completely digitized content marketing. The B2B sales sphere is no exception whether we talk about products or services.
Digital marketers understand that closing deals online is not only safer but much more convenient. That’s why search engine optimization and outsourced LinkedIn lead generation are wildly popular these days.
Peculiarities of Lead Generation Strategies for B2B
Still, the pandemic is not the only reason for digitalization in the sphere of B2B. Business-to-business deals have many peculiarities that make them different from other industries.
What Makes B2B Lead Generation Different
B2B lead generation strategies focus on a certain company or business, rather than wide target audiences like in B2C. That involves:
- Long sales cycles
- High skepticism from modern buyers
- A niche area of a product or service
All of the above points are natural when it comes to modern B2B SaaS lead generation. Just think about it, to create a lead magnet a salesperson has to approach an advanced category of buyers. They can perform all of the required research on the service/product online without any help or third-party involvement.
Moreover, the sale object in B2B is usually something very specific. The order values are greater, but the whole selling process can last weeks or even months!
What to Take into Account during B2B Sales
In order to deal with potential buyers, modern B2B salespeople and their products require a number of attributes. These include:
- Time to close a deal
- Proficient data analytics
- Price&quality of the product
- Proof of financial stability
- Social selling skills
- Product availability
6 B2B Lead Generation Ideas
You guessed it, B2B lead generation strategies are difficult to implement and there is no universal formula to sell your product. Still, there are many ideas that you could implement to boost your sales just enough. These ideas include:
1. Offer Free Trials
Everybody loves free stuff and B2B leads are no exception. Free tools and demos are great lead magnets, moreover, they present the product much better than you could with words.
2. Use FOMO
“Fear of missing out” is about showing that people trust your product. Include a widget on the latest discount or purchase, this will most definitely draw more people in.
3. Make the Most of Your Landing Page
Automated chatbots, engaging CTAs and friendly UI are only several things you could do to make your landing stand out among competitors. Remember, this is a place where the customer gets acquainted with your product, so you have to create a memorable first impression.
4. Live Chat/Video
Creating trust relationships is an inherent part of any B2B sale. Regular communication with chats or videos is a great reminder of the services you offer. Just don’t deal with too much pressure with it, messaging has to be natural.
5. Create Content
High-quality content almost always attracts new buyers to your product. Try hiring a writer or starting a podcast/blog post related to your services and you’ll see the engagement grow.
6. Aim at LinkedIn
In 2022 every salesperson knows that LinkedIn is the primary source of quality leads, the platform has a wide network of content and even contact information. It’s a perfect choice for B2B relationships, so don’t miss out on Outsource Linkedin lead generation!
How Outreachly Helps Your Lead Generation Strategies Achieve Best results
As you may have concluded, B2B sales is a complex process that demands time and skills. Still, there are many ways to make it easier. For example, Outreachly provides its clients with outsource LinkedIn lead generation powered by AI. It offers ‘No Risk Sales’ services for B2B LinkedIn campaigns that are proven to generate high-quality leads and meetings. In case you don’t like the result there is a guarantee of getting your money back.
Be sure to book a demo and check it out for yourself!
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|b2b lead generation ideas||170||3|
|Outsourced LinkedIn lead generation||320||2|
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