Sometimes it’s hard to see your business progress through your blog or website. And explaining the small details of what you do – through imagery, video, or writing – can make things easier to understand. But making an explainer video can be truly overwhelming for those who are new! If you’re an entrepreneur consulting with a marketing agency or want to learn how to create your own pair of YouTube videos, try these simple steps.
What is an Explainer Video?
A well-made explainer video is a short, engaging video that gets to the point, shares useful information about your business in under two minutes. An explainer video helps you expand your audience because it makes what was once difficult to understand accessible. An explainer video uses an attractive trendy style with graphics and animations to make the text easy to digest. Explainer video? It has always been a digital age term, isn’t it? But for marketers, explaining the products they sell is still quite difficult. With that in mind, today you’ll learn some basics about explainer videos.
First of all, an explainer video is an animated or live-action video that explains whatever type of product it is with text and audio to help guide your audiences. It helps new customers get on board with something they might not understand on their own.
Why create an Explainer Video?
Explainer Videos (created through “Explainer posts”) is an engaging and convenient way for people to find out more about your brand and how it relates to their individual needs. Explainer Videos embody the great ideas we all have without the hassle of thinking about them — we simply watch and learn. Explainer Videos can easily be uploaded to your social media accounts and they don’t require high-powered production with a highly processed video
How to produce an Explainer Video
Explainer videos serve as a way to create a video that your audience will be able to understand. These videos are created with one or more key visuals leading the viewer’s eyes throughout the video so they can learn what you have to say. Explainer videos are short, often humorous videos that can help your business break through the clutter. This guide will teach you how to produce an explainer video for your business. One of the most unique but important aspects of online marketing is video. Coming up with an explainer video can help you attract your target audience, better showcase your product, and expand the reach of your business. Below are five ways to create an amazing explainer video that builds trust.
What equipment to use when shooting an Explainer Video
When shooting an explainer video, first and foremost, you need to use a professional camera on a tripod and preferably with a steady and locked-off shot for between three and five minutes. Make sure that the scene you want to shoot is also simple on its own without too many distractions or people to avoid everything else you want your audience to see.
Explainer videos provide clear and concise explanations of complicated topics in a way that non-technical viewers can understand. Business owners often struggle with explaining what they do and how they help others. Explainer videos bring these considerations to the mainstream and allow everyone to understand professional services and products with ease.