When you create a business, attracting potential leads and turning them into customers seems to be the main task. However, spending most of your resources on getting new customers is not the smartest thing you can do. While new customers increase your revenue, you can’t really depend on them for a long time.
What you really need to do, is to try to get repeat customers – those who are willingly spending money on your products or services more than once.
How to Get Repeat Customers?
Repeat customers have a much bigger value for the success of your business. In fact, almost 80% of your future profits can come from 20% of your repeat customers. So, instead of focusing all your resources on new customers, let’s see how you can increase the number of repeat customers.
Offer Excellent Customer Support
The success of any business out there is solely based on customer satisfaction. And nothing can make or break the deal more than the quality of your customer service.
Getting your service to another level is not as tiresome as it may seem. Additionally, you get astonishing results when you spend a little more on your customer support quality.
Here are the best ways of improving your customer service:
- Live demos and trainings: while it’s crucial to have video guides and demonstrations on your website, live demos prove to be more effective, especially when it takes a little more time to explain your service. Fortunately, many collaboration tools significantly ease this whole process.
- Live chatbots: chatbots are incredibly helpful and allow you to be available 24/7, even when none of your specialists is at work.
2. Offer Customer Loyalty Programs
Nothing is more attractive than an opportunity to feel special. So why not use this chance to get repeat customers? Many businesses now understand the importance of having loyalty programs as they can retain your leads and turn them into repeat customers.
Loyalty programs help to connect with your customers on a deeper level and make them feel valued by you.
Loyalty programs can differ significantly depending on what direction you take. They can be as simple as offering welcome bonuses or attractive rewards, or you can send personalized promo codes or private invitations for virtual event registration.
3. Educate Them About Your Products
Your product or service is much more valuable when people understand its features and purpose entirely. It’s beneficial for you and your customer, as everyone wants to know what exactly they purchase, use and love.
This is why you should educate your clients about your products. Let them know what you offer, why they need it and how they can use it. Have online user guides, be present on social media channels, and deliver quality video tutorials and demonstrations. Do everything for your product to be easy to understand and use.
Although getting new customers will increase your revenue, 80% of your future profits will come from repeat customers. It’s time you understand how valuable repeat customers are for your business and take measures to increase their number. Fortunately, you can get to it by following our little secrets!