Some business owners outsource their warehousing, logistics and delivery to external companies that hold and ship products to your customers. Other business owners prefer to do this themselves to help reduce costs. However, according to Zoom2U Courier Melbourne whatever method you choose, sometimes orders get lost in the mail because of addressing mistakes. But placing the correct address of the customer or recipient on a package should not be difficult. The post office or couriers are following a strict of format of addressing mails and packages. You can visit this site to find more details about US post offices, usps hours and their locations. That format is essential to keep the package safe and to ensure its timely delivery. To avoid such dilemma, here are some of the reasons why writing addresses correctly on packages is essential: Create a stamp
- Proper Addressing Saves Shipping And Operational Costs
In every business, it’s always essential to keep costs down without compromising the quality of products. Shipping also costs money and rates vary depending on several factors such as the size, weight, the origin address, and the destination of the package. If your customer decides that they want tracking and insurance (if you offer them), that’s also another out-of-pocket cost on them.
Correctly addressing a package is easy, even for those who are more digitally inclined. Both direct mail and packages need only a sender address, a recipient address, and a postage stamp. There is a correct layout on placing these mentioned elements to be easier for the courier to track down the recipient.
There is a risk that the package can be sent back to the sender because of an incorrect address. Your business will have to find out why it was returned and resolve the issue before resending the package. If the error is on your part, you will have to bear the shipping costs, which is a chunk of the profit your business should’ve made.
- It Avoids Unsolicited Goods
There are cases that orders don’t reach the actual customer who paid for them because it has the wrong address. That could also be on the part of your fulfillment department. Decent folks who received someone else’s package will call the courier and inform them about the wrong package. They will give the details such as the tracking number, name, and home address to the customer service.
But sometimes, the wrong person will keep the items and not inform the courier service at all. The package now falls under the unsolicited goods category. Moreover, at all instances, recipients are under no legal obligation to return it. That means, a lost sale for your business and another unhappy customer. Following up will be difficult and you’ll have another customer who could give you a negative review.
- It Saves Time
Time is money and you want to be on schedule in every aspect of the business. You also don’t want to be burdened by worrying about your package delivery. Even if you have trained customer service providers, it’s better not to have another customer who can potentially be troublesome if they don’t get what they paid for on a specific timeline.
Thus, it’s essential to have the correct address on the package because your customer service agents will devote their time to other customers who need their help. Placing the valid address on the packaging will ensure that it will be delivered to the rightful addressee on schedule. As a result, it economizes both the company’s and the customer’s time.
- It Ensures Customer Satisfaction
Businesses of all types and scales thrive when they have a following of loyal customers. When the people receive their orders promptly, they will put their trust in you. One of the benefits of online shopping also allows them to pinch pennies and experience other conveniences that physical shopping is unable to provide.
When you have satisfied customers, they become loyal to you, and you become their primary choice for products or services. They will follow your brand and keep you updated on the news on sales and new products. In addition, satisfied customers will be telling people about your business which gives you free advertising.
- It Lessens Disputes And Delays
One of the fastest ways to lose profit is to keep customers wanting to go after for refunds for items they never received. Payment processors offer that feature as protection for the customers. According to the Federal Trade Commission, if your business is offering a guarantee in shipping timelines such as “2-day shipping”, you must offer the customer the option to cancel the order, or give a full refund.
On the other hand, if you did not promise a shipping time and the customer applied for an in-house credit, you get another 20 days to ship the items. Delays in shipping could happen for various reasons. It could be a wrong address, typographical errors on the address, missing information, or wrong placement of address. That’s why it’s essential to always verify the customer’s address and ensure the placement of the recipient address on the packaging.
- It’s A Good Marketing
A business that offers items for purchase to online customers are not just marketing the products, it’s also a way of telling people that your business has the proper processes to give people what they want. If you promised discounts, sales, guaranteed shipping times, then your business must honor those promises.
The problem with wrong address on packages is that it sends the wrong signal to your customers. If they cannot rely on you to use the correct complete address on packages so that it arrives on time, they will likely not buy from you again. Customers want what they want and when they want it. Not all will be patient and reasonable and they will show that through reviews and word-of-mouth.
Correct complete addresses on packages ensures that packages always arrive on the doorsteps of the customers. That gives them the impression that you have a careful staff that cares about customers. With that, customers are also more likely to remember your business for being reliable.
- It Improves Return On Investment
As a business owner, you’d naturally want your business to keep profiting. Placing the correct address in the suitable format allows both you and the courier to keep the package safe through tracking. Tracking is an extra feature that you pay for at the courier and in return, you and your customer receive information on the status of the delivery of the package. You get your investment back and more with good quality service.
To help you manage fulfillment, you may want to utilize shipping automation software as another form of investment. Customers don’t care where your business is based, so you need to be careful when catering to international shipping. A shipping automation software will help you track shipping information such as names and address, schedules, and more. It helps simplify the process for your business, minimize errors on your part, and guarantees good ROI.
The survival of your business relies on customers’ happiness and satisfaction. When they received what they paid for, you have already fulfilled one of their needs. Placing the correct and complete address on packages makes it easier for the courier to track down the recipient. You’re also making it easier for couriers to do their job and Business-to-Consumer (B2C) and Business-to-Business (B2B) transactions become better in general.