The reason for this is because excellent customer service can create loyal customers who are willing to continuously refer your business to their friends, family, and colleagues.
Essentially, if you look at the big picture, providing excellent customer service is a marketing tool.
However, in order to this properly, you need to have a genuine desire to make your customers experience extremely positive.
You need to consider the cumulative experience your customers have when they either visit your office, store, website, and what you can do to make every step of the process a better experience for them. Later if you decide to start trying to sell your business, you will want a good track record on the business especially in the area of customer service and satisfaction.
Here are five quick ways you can start implementing excellent customer service in your business.
- Knowing Your Product/Service Inside Out
You cannot give excellent customer service, if you don’t know what you’re selling, inside and out. You need to ensure that you know how your product or service works, all its downfalls, all its features, and have used it personally for an extended period. Be aware of the most common questions customers ask about your products or service, preferably in a sheet and know how to approach each situation with the correct tone and attitude.
- Always Be Friendly
This is quite simple actually. Smile. When you are in a face-to-face situation, a nice and bubbly greeting should be the first thing your customers see and hear when they ask for help, or even just simply walk past you. And even when dealing with customer service requests via the phone, a smile can come through in your voice, so make sure you are always being friendly, trust me, people can tell!
- Say Thank You
Gratitude is memorable, and it can remind your customers why they are your customers in the first place. A good experience creates loyalty, and people like nice people. Regardless of the type of business you have, you should always enforce saying thank you as a priority protocol for your customer service team.
- Train Your Staff
It’s important to make sure all of your employees (not just your customer service team) understand the way they should talk to, interact with, and problem solve for customers. It’s crucial that you provide training for all of your staff that gives your staff the tools and knowledge that they need to successfully execute excellent customer service throughout the entire customer experience.
- Use Video To Increase Customer Loyalty
This mostly works for businesses that have an online presence. It is completely underrated how much the usage of correctly constructed and presented videos can increase customer retention and loyalty. Neil Patel tells his audience proudly that he is spending $144,000 on videos and that you should too. You would be surprised how much customers appreciate an explanatory video on your home page. Nowadays it’s not difficult to get a professional video made in minutes. With premium video editing tools available to the public, there is no excuse to not use professional videos as part of your customer service strategy.
I hope instead of just reading these 5 tips, you decide to take action on these tips and start succeeding with excellent customer service. In the long run, you’ll be able to see in your sales why it’s such an important aspect of business.