According to several nail market reports, the premium nail care market has emerged as a high potential market in the cosmetics industry. The growth of this market can be attributed to the increasing demand for raising awareness about the benefits of premium nail care products and the growing trend of nail art. The rising middle-class population and the increasing disposable income are also fueling the growth of this market. The global premium nail care market is expected to reach US$ 12,079.1 million by 2023, and this growth is not expected to slow down any time soon. The following are some of the emerging trends that are expected to drive the growth of the global premium nail care market.
- increasing acceptance of nail art
Nail art is a trend that is growing in popularity among women of all ages. It involves decorating the nails with different colors and designs. Nail art can add personality to any outfit and enhance the appearance of hands. There are a variety of nail art techniques that can be used, such as painting, stamping, and gluing on pieces of jewelry or sequins. Major brands such as L’Oreal, Revlon, and Sally Hansen are now offering a wide range of nail art products that cater to the needs of different consumers. 3-D printing technology to create intricate designs on nails is also gaining popularity. Several online platforms offer customized nail art services, and the trend is expected to grow in the coming years.
- Increasing demand for natural ingredients in premium nail care products
The use of natural ingredients in cosmetics has been growing in popularity over the past few years, as consumers become more aware of these ingredients’ benefits. Many premium nail care brands are now incorporating natural ingredients into their products to cater to this trend. Some of the most popular natural ingredients in premium nail care products include argan oil, coconut oil, lavender oil, and chamomile extract. These ingredients help nourish and protect nails while also providing other health benefits such as anti-inflammatory properties and antioxidant effects. Organic materials are also becoming increasingly popular among consumers who want environmentally friendly beauty products.
- Changing channel format
The premium nail care market is witnessing a shift in the way products are being sold. Traditionally, products were sold through department stores and specialty stores. However, there is now a growing trend of selling premium nail care products online. This can be attributed to the increasing popularity of e-commerce and the convenience it offers consumers. Online platforms allow consumers to browse various products from different brands and select those that best suit their needs. They also offer product reviews, which help consumers make informed decisions about what products to buy. Moreover, brands such as Benefit and Sephora have installed interactive digital screens in their stores to learn more about the products before making a purchase.
- Social media and celebrity endorsements
Social media has emerged as a powerful tool for marketing premium nail care products. Brands can use social media platforms such as Facebook, Twitter, and Instagram to share images and videos of their products, which helps create awareness about them. They can also use these platforms to engage with consumers directly and get feedback about their products. In addition, social media is being used more frequently by celebrities to endorse various brands. This trend is expected to continue in the coming years, as celebrities have an enormous following on social media and influence consumer buying decisions.
How can you best benefit from these new trends?
As an owner of a premium nail salon or brand, it is essential to stay up-to-date with the latest trends in the market so that you can offer your customers the best possible services. It would be best if you also considered expanding your business to include online sales, as this is an increasingly popular way of buying products. Social media can be a powerful tool for marketing your salon and products, creating engaging content that will interest your target audience, and making sure you are actively engaging with consumers on social media. Celebrity endorsements can also be beneficial, so try to partner with celebrities who have a large following and are relevant to your target audience.
Conclusion
The emerging trends in the premium nail care market present exciting opportunities for businesses in this industry. The industry is expected to increase in the coming years, so businesses must stay ahead of the curve and adapt their strategies accordingly.
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